Have you heard about Meta’s continued work to age-appropriate their ad experience? New limitations have been put in place for those wanting to target under 18s on Facebook and Instagram. Marketers who seek to reach the teen demographic can now only target based on age and location. This isn’t the first time changes of this […]
How to Identify and Break Down Marketing Silos
We hear a lot about silos in marketing. It’s one of those buzz terms that linger without being addressed. It’s surprising given how much they can impact all sorts of business, from commercial enterprises through to educational institutions. You’re probably struggling with two or three of them right now. Luckily for you, silos are the […]
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The Rise of AI Powered Creative
With the recent surge in popularity of AI powered creative, there is a lot to unpack. Although the concept has been around for many years now, advanced algorithms and improvements to computer power and storage have seen AI boom. With different types and formats of AI the possibilities appear endless. What are AI Powered Creatives? […]
What is Authenticity in Marketing
What is authenticity? You’d be hard pressed to find a conference, webinar, or article within the last year that fails to mention the term. It’s marketing’s latest buzzword. Cherished and hailed as the secret to success. The newest essential tool for any online aficionado. We’re told of its importance to Gen Z consumers. How brands […]
The Perceptions of Investors Versus Users on Snapchat
It’s fair to say that Snapchat’s had a few rough months, but headlines don’t ever tell the full story. Today we’re delving into the status of the platform and the differing perceptions of investors versus users on Snapchat. Recent Struggles Several subpar quarters resulted in a major downsizing across the organisation. Back in August Snap […]
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Has TikTok Changed Social Media for Good?
Since its arrival in 2016, TikTok has persisted in disrupting the landscape of social media. The introduction of short form content can now be seen on platforms such as Instagram, Facebook and even YouTube. Whilst these platforms have introduced short form content to compete with the fast-growing TikTok, is this change something that users actually […]
Social Ad Quality Rankings
Ever share content to your socials and wonder why it didn’t gain more traction? Perhaps you didn’t pick the right audience strategy or posted at a poor time of day. Both are plausible, but perhaps even more significant is that your ad never made it into your target’s feed in the first place. If you’ve […]
Psychometric Testing: How can it Benefit Organisations?
How do you build a team? You’re likely used to evaluating candidates based on professional merits detailed on an application. These hard skills are the easiest to quantify, but soft skills are far more nuanced. How does one determine a candidate’s team compatibility within a team without witnessing their interactions firsthand? Enter Psychometric Testing. What […]
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Why are Hyperlinks Important for SEO
SEO is an evolving practice and each year the parameters on how to rank highly on Google become more refined. For those familiar with SEO, there are a number of essential components that have remained consistent over the last decade. Hyperlinks are one of these key components, a practice that has remained paramount to producing […]
Is It Time We Re-thought Generational Age Profiling?
Is it time we re-thought generational age profiling? As a digital marketing, planning, and buying agency operating broadly within education and youth marketing, we are probably complicit in a well-established trend in segmentation which, when you really think about it, makes very little sense. ‘Gen Z’ is the focus of myriad articles and blogs, and […]
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