The Rift Between TikTok and Universal Music Group

TikTok vs Universal Music Group

New beef between two marketing giants has rendered thousands of trending videos silent. After a breakdown in talks between TikTok and Universal Music Group, the music juggernaut pulled its entire catalogue from the platform. As a result, videos featuring the works of Adele, Harry Styles, SZA and more remain available on mute. It’s an odd […]

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TikTok’s Push for Long-form Content

TikTok is placing big bets on long-form content. The platform has thrived on short clips since its launch in 2016, however newly announced changes to its creator programme reveal a major shift in strategy. On December 16th, TikTok phased out the original Creator Fund initiative, replacing it with the new launched  “Creativity Program.” Despite its […]

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What Higher Education Marketers Can Learn From Black Friday

Black Friday Shopping

Black Friday is the World Cup final of marketing. The day itself, and those surrounding it are a flurry of business activity and a masterclass in efficient marketing. While there’s nothing quite like it in the HE sector, apologies to students looking for flash-sale degrees, the phenomenon still offers plenty of lessons for education specialists. […]

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The Implications of Ad-Free Social Media Subscriptions

Social Media Usage

Free access has been a hallmark of social media platforms since their inception. From Myspace to the early days of Facebook and Twitter, these platforms amassed huge growth because of low bars of entry. One just requires a functioning email address to create personalised accounts. However with recent announcements of ad-free tier subscriptions from X, […]

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How to Write for SEO

Writing for SEO

Writing for SEO is a unique experience. Unlike the formality of essays or the casual flow of magazine articles, SEO writing is fragmented and robotic. It requires an entirely different skillset to navigate the rules of search engines. Even the most talented writers in the world can struggle to translate their prose into SEO compliancy. […]

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Redefining Innovation

Redefining Innovation

Innovation is the number one ask of today’s clients. Without doubt, this term is mentioned on every single brief, tender, and quarterly plan that crosses our desks. Everyone claims they want it, but actual innovation, something truly groundbreaking, is supposed to be a rarity. It often comes with caveats that clients are not always prepared […]

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Why Ad Opt Outs Are Bad For Everyone

Ad Privacy

Recent years have seen an explosion of concern regarding online privacy. From impersonation to data theft there are plenty of arguments for stronger protections. Rarely though, do we hear about the downsides of increased privacy. It’s time we dig into some of the negatives of ad related opt outs, specifically through the lens of advertising. […]

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How Social Media Use Has Changed Over Time

Social Media Use

As shocking as it may sound, social media is no longer new. The last 20 plus years have delivered an entire industry that fundamentally changed how we connect and interact with one another. We often hear about which platform is outperforming for each audience. We’re told how their usage ebbs and flows depending on the […]

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Advice for a Placement Year

Student Placement

They say a placement year is a great way to get a head start in your career and gain industry experience but how true it this? Well, incredibly true! The experience you gain is invaluable. As someone who has just completed a placement year between second and third year of university, I have experienced this […]

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