Auctions play a critical role for advertisers to purchase inventory on social media. Millions of these split-second bidding wars occur online every single day, but as crucial as they are they remain a mystery for many buyers. Today we’re dispelling the fog around social media auctions. Here’s a rundown of what auctions are and why they’re […]
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No is the best advice an agency can offer. It sounds counterintuitive. When the customer is always right, why would you ever want a paid service partner to push back? Surely you want an agency who takes briefs and runs with them. Not in my experience. People hire agencies for many reasons. They’re brought in […]
There are few marketing fails quite as spectacular as Willy’s Chocolate Experience recently held in Glasgow. Advertised as “a day of pure imagination and wonder,” the unlicensed event ended with children’s tears, demands for refunds, and calls to local police. Naturally it’s taken the internet by storm. Complete with AI fabrications, insufficient supplies, and a […]
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New beef between two marketing giants has rendered thousands of trending videos silent. After a breakdown in talks between TikTok and Universal Music Group, the music juggernaut pulled its entire catalogue from the platform. As a result, videos featuring the works of Adele, Harry Styles, SZA and more remain available on mute. It’s an odd […]
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A larger following generally means a reduced engagement rate for social media accounts. As counterintuitive as this may seem, there are a few reasons why this outcome is frequently seen. Follower incentive, diverse audience needs, and success repetition are the main reasons we are going to explore in more detail. What is an Engagement Rate? […]
TikTok is placing big bets on long-form content. The platform has thrived on short clips since its launch in 2016, however newly announced changes to its creator programme reveal a major shift in strategy. On December 16th, TikTok phased out the original Creator Fund initiative, replacing it with the new launched “Creativity Program.” Despite its […]
Black Friday is the World Cup final of marketing. The day itself, and those surrounding it are a flurry of business activity and a masterclass in efficient marketing. While there’s nothing quite like it in the HE sector, apologies to students looking for flash-sale degrees, the phenomenon still offers plenty of lessons for education specialists. […]
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Free access has been a hallmark of social media platforms since their inception. From Myspace to the early days of Facebook and Twitter, these platforms amassed huge growth because of low bars of entry. One just requires a functioning email address to create personalised accounts. However with recent announcements of ad-free tier subscriptions from X, […]
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Writing for SEO is a unique experience. Unlike the formality of essays or the casual flow of magazine articles, SEO writing is fragmented and robotic. It requires an entirely different skillset to navigate the rules of search engines. Even the most talented writers in the world can struggle to translate their prose into SEO compliancy. […]
Innovation is the number one ask of today’s clients. Without doubt, this term is mentioned on every single brief, tender, and quarterly plan that crosses our desks. Everyone claims they want it, but actual innovation, something truly groundbreaking, is supposed to be a rarity. It often comes with caveats that clients are not always prepared […]
