Demystifying Ad Auctions for Social Media Campaigns

Social Media Auctions

Auctions play a critical role for advertisers to purchase inventory on social media. Millions of these split-second bidding wars occur online every single day, but as crucial as they are they remain a mystery for many buyers. Today we’re dispelling the fog around social media auctions. Here’s a rundown of what auctions are and why they’re […]

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Campaign Builds: You Can’t Please Everyone

Large Audience

Dear marketers, I have some bad news. You can’t please everyone. No matter how proud you are of an idea, there’s always someone it won’t resonate with. As both producers and users of media we understand this to be true of the audience. Everyone’s got a critic right? So why do we expect total alignment […]

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