Fresh Thinking. Proven Expertise.

With almost 20 years’ experience in the media landscape, Verity brings a passion for uniting cross-discipline teams to deliver strategy-first work that drives real impact. Their experience spans global powerhouses like P&G, through to high-growth challengers such as Ovo Energy, and now Higher Education institutions.

At the heart of her approach is a drive to help higher education institutions connect with the right audiences through exciting, bespoke and highly targeted media solutions. Known for her authentic, honest and energetic leadership style, Verity is committed to building collaborative cultures where talented specialists thrive.

Now at the helm of Adgen, she’s focused on nurturing our values of integrity, creativity and results-driven excellence; leading the agency into its next exciting chapter.

With more than 30 years of experience in media, including 17 years of agency leadership, Kevin brings deep commercial and strategic expertise to client relationships. His background includes senior roles across McCann, Essence Mediacom, Zenith and Initiative, with work spanning Higher Education, financial services, heritage, utilities and automotive. He has also contributed to award-winning campaigns recognised at Cannes Lions, Mediaweek, Drum and Thinkbox.

Kevin is known for clear thinking, practical leadership and a strong focus on results. He works closely with clients and teams to simplify complexity, create momentum and turn strategy into action, while maintaining a close eye on quality, performance and commercial value.

His experience gives clients the benefit of a broad market perspective, senior judgement and a hands-on understanding of how to build strong agency relationships and deliver work that makes a real difference.

Emma has worked in education marketing the last 6 years, first as a digital strategist before taking up the role of the most senior account manager within the Adgen team.

Her extensive background in both customer relations and writing is a huge benefit to our clients and our own account team who continue to learn from her experience.

Emma heads up the operations of our Swansea office, ensuring smooth day-to-day operations. She is critical in providing consistent collaboration and communication across our teams in both locations and that regardless of location, our client’s needs are met.

Graham is a highly knowledgeable marketer with 17 years’ experience across marketing and ecommerce industries, with a particular focus on performance marketing and paid media.

Graham has a history of exceeding KPI’s for his clients through robust processes, testing procedures, and data-driven decisions.

Heading up the Digital team at Adgen, Graham is responsible for implementing multi-channel digital activations spanning Google, PPC, Programmatic and social media campaigns. Graham consistently drives innovative solutions while upskilling both our staff and clients through training sessions and reviews.