About Us

Tom’s career spans 20+ years working across classified/display ad sales, early careers and higher education publishing and events, international study events and school tours, and agency media planning and buying.

Joining the agency over 10 years ago to work on The Student World events business (owned by Adgen), Tom helped build up and then sell this company, before moving agency side to work directly with Adgen clients. He was then promoted to the role of Commercial Director to oversee all business development and bid writing for the agency, before finally being promoted to Managing Director in 2021.

Tom is passionate about the advertising sector and delivering a great service to Adgen clients and prides himself on creating a working atmosphere within the agency that is creative, supportive, and fun for his staff.

Joe joined Adgen as Account Director in the spring of 2019, before a promotion to Client Services Director in January 2022. Prior to joining Adgen, Joe spent ten years working in a variety of student recruitment, marketing, communications, and admissions roles in three well known Midlands-based universities.

He has seen through large scale student recruitment and marketing campaign activity on both the client and agency side and maintains a detailed knowledge of the higher education media landscape. Joe heads up the client services team as well as presiding over the strategy and delivery of some of Adgen’s largest accounts.

Following an 8 year stint working in the events sector as an Account Manager, Chloe joined Adgen in April 2019 to become a Senior Account Manager, she then progressed into her current role as Account Director. With a passion for excellent client service, Chloe leads one of our biggest client accounts ensuring they are profitable and growing. She has an ability to adapt quickly and efficiently to ever-changing client requirements, making her an invaluable asset to the Adgen team.

Ruth joined Adgen in September 2016 as an Account Executive after successfully completing her degree in BA Hons Marketing. Ruth has previous experience working at Nottingham Trent University within the Alumni department, in a social media and marketing role.

Over the last 5 years at Adgen, she has worked on a large variety of student marketing campaigns (UG,PG,Home and International) undertaking media planning and buying and day to day client support. In 2022, Ruth moved into her new role as Account Director, leading on the strategy and campaign activities for two of Adgen’s Midlands-based clients, the University of Warwick and Birmingham City University.

Georgia joined Adgen in May 2022 as our Junior Account Director.

Previous to that she has worked in higher education marketing for close to ten years, starting as a customer-focused account manager where she gained extensive experience in creating campaigns for HE institutions, both in the UK and internationally. More recently she has spent three and a half years at a large Midlands-based university where she worked on UG, PG, Home and International campaigns developing and implementing multi-channel marketing strategies from initial concept through to delivery and performance tracking.

Graham is a CIM and Google certified marketeer with 14 years’ experience across marketing and ecommerce with a particular focus on performance marketing and paid media.

Responsible for developing and leading the in-house digital team, Graham provides the top-level strategy and direction for the team that will deliver the online campaign activity for our clients.

Graham is a digital enthusiast with a focus on results and a passion for using data and analytics to support clients.

Julia is our most senior and experienced digital campaign manager, having joined Adgen from our former parent company Plattform in the USA in 2013. Julia’s knowledge of paid search and social campaigns is unrivalled, and this is coupled with her detailed insight into the UK and international higher education scene.

Chris is one of our in house, Google certified, digital specialists; who joined the dynamic team here at Adgen in the autumn of 2021. With a background in digital media, cybersecurity and PPC, he is here to oversee and make sure everything on the back end of the client’s online presence is performing as it should be.

With his skills and knowledge, it is assured that the SEO/PPC for any particular client is as optimised as it can be, producing the best results possible. Chris manages the digital side of key accounts for Adgen, such as BCU and e-commerce clients.

Emma is a Google certified digital marketing specialist, who joined the digital team at Adgen in 2022. With a strong background in content writing, social media campaigns and SEO as well as a Master’s Degree in English and Creative Writing, Emma’s role involves fine tuning digital campaigns and enhancing their creative potential.

Working on the digital side of key accounts within Adgen, Emma ensures that digital campaigns on all platforms are optimised for ultimate performance and maintains a comprehensive understanding of current digital marketing trends and SEO practices.

Drew became a member of the Adgen team in Feb 2022 as our Senior Strategy & Insight Manager. He joins us from Canada where he spent the last 10 years working in various media fields ranging from journalism and creative content creation to media buying.

Drew has a wide range of experience working with world class brands including Staples, Schwarzkopf, and Under Armour. While retail has been his bread and butter for the last several years, his past work in branding, design, and client services are an invaluable resource for the team. He applies this knowledge to all of Adgen’s offerings, providing high level strategic and planning support to all of our clients.

Georgia is a vastly experienced creative designer with a strong track record of creative delivery and execution across a range of clients both in and out of the higher education sector.

She has worked at Adgen for many years now and her attention to detail on all aspects of creative delivery are second to none. In addition, she has a high working knowledge of the education market and is familiar with working to our clients creative brand guidelines.

Louisa joined Adgen in January 2021 as part of a job share opportunity. Her previous work experience is from an advertising agency, that specialised in HR recruitment. Managing large campaigns involving outdoor, bus, radio, online & press advertising.

Louisa’s return to the industry after raising a young family, has seen her flourish at being back within an agency way-of-working. Her last year with us has evolved somewhat and now almost working full-time, she contributes to the smooth and efficient campaign delivery of one of Adgen’s busiest accounts, UCL.

Brett joined Adgen as a Campaign Manager in the spring of 2019. Prior to joining Adgen, he spent a few years working in a TV production environment before making a transition into the marketing industry. He has since delivered marketing campaigns for commercial & industrial properties, as well as, various drinks dispensing, cellar cooling & refrigeration equipment.

At Adgen, Brett works within the delivery team, preparing, planning & executing delivery campaigns for large scale student recruitment across various media platforms. Brett also works as our HTML developer & programmer, with experience in email HTML, debugging code, designing web applications & ensuring cross-platform compatibility.

Cath joined Adgen in 2016 as a seasoned Client Relationship Manager, having previously spent over 10 years working in an agency environment on accounts such as Taylor Wimpey, Kelly Services and BUPA – predominantly focusing on staff recruitment advertising and copywriting. During her time here at Adgen, she has worked on both staff recruitment and student recruitment campaigns with HE clients such as Coventry University, University of Warwick and UCL. Cath now works on a part-time basis in our campaign delivery team to ensure campaigns run smoothly and efficiently.

Alyssa joined Adgen as Campaign Delivery Manager in the spring of 2022. Prior to joining the team, she spent over 15 years working in project and account management at agencies in London and Sydney, followed by several years freelancing as both stylist and photographer.

She has delivered marketing campaigns for major international brands across sectors including food and wine, fashion and fragrance, sport, telecoms and automotive. Alyssa now brings all of her knowledge to our delivery team: preparing, planning and executing campaigns across various media platforms.

Deanna joined Adgen in 2015 as a finance assistant and was later promoted to finance manager in 2019. Deanna’s day to day consists of payroll, credit control, accounts payable, financial administration and cash flow forecasting.

Deanna has completed an AAT course and is currently studying the CIMA course. She is passionate about increasing her knowledge within the financial sector and likes to draw in her spare time.

Annabelle is a Marketing Consumer Psychology student joining us from the University of Derby. As part of her yearlong placement with Adgen, Annabelle will be gaining practical first-hand experience working to execute client briefs and support the larger digital team.

Annabelle’s enthusiasm to learn and passion for the HE sector are welcome additions to the Adgen family. We are proud to support her career journey and further develop her skills in this ever changing industry.

Aaila is a recent mathematics and philosophy graduate from the University of Liverpool, joining us as a Digital Marketing Assistant. In the past she has interned at companies such as IBM and the Bright Network in the business and finance sector, before finding her passion in digital marketing during an internship at a newly started clothing brand.

Aaila continues her journey in digital marketing with Adgen, where she will be gaining first-hand experience working with the digital team to create content, work on client briefs and create campaign reports.