Category: Higher Education

Why Educational Institutions Should Rethink Performance Max Campaigns

Posted on by Akhil Ramesh
Performance Max

Performance Max (PMax) is a Google Ads campaign type designed to automate ad distribution across all of Google’s properties, including YouTube, Display, Search, and Gmail. Leveraging artificial intelligence, PMax aims to optimise performance by reaching broad audiences with minimal manual intervention. While advantageous for small businesses with limited resources, educational institutions often need a more […]

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What Education Marketers Can Learn From Taylor Swift

Posted on by Annabelle Carter
Taylor Swift Marketing

Last month I was one of the lucky ones that beat the Ticketmaster queue and attend the Taylor Swift Eras Tour in London. Yes, I’m a major Swiftie and after three hours of screaming to each song, I reflected on the immense career of Taylor. Then on Monday morning, sat back at my desk, I […]

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What to Expect for Clearing 2024

Posted on by Drew Crawford
Clearing 2024

Clearing 2024 is upon us and though results day has yet to begin, we’re already getting a picture of what’s to come. From demographic changes to shifting student preferences, this Clearing has more than a few notable differences to track. Let’s go through the latest trends and what they mean for Clearing 2024.  Less Students, […]

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Making Metrics Matter

Posted on by Drew Crawford
Checking Performance Metrics

Marketers are obsessed with metrics. Can you blame us? How else are we to measure the success of actions, prove our value and secure further budget? Metrics are an essential part of marketing and a huge aid to understand our audiences… if leveraged correctly. The problem is metrics often aren’t. Focusing on the wrong metrics […]

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What the Labour Party Win Means for UK Higher Education

Posted on by Drew Crawford
UK Parliament

With a Labour Party win, a great many things are about to change in the UK. From healthcare service to energy reform, the party’s pledges are set to transform sectors neglected by the previous administration. While the Labour election manifesto was short on details specific to higher education, their propositions will no doubt influence it. […]

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University Is More Than Career Outcomes

Posted on by Drew Crawford

As a particularly education-focused general election nears, it’s time to remind the public that University is about more than career outcomes. Years of conservative talking points, coupled with a rising cost of living have placed huge attention on the value of a university education. In case you’ve been under a rock the last two years, […]

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The Pros and Cons of Always-On HE Marketing

Posted on by Joe Etchells
Always-on

Over the past couple decades, UK universities’ marketing approaches have moved on significantly. From the rather primitive efforts of churning out tens of thousands of bulky printed prospectuses to give away at HE fairs, we now see a much more professional approach. Prior to the ultra-competitive environment of higher tuition fees and the removal of […]

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How PR Has Helped My Career in HE Marketing 

Posted on by Sarah Adamski
PR Principles in HE Marketing

Public relations and marketing have always been closely linked. As someone coming from a PR background, having studied both PR and marketing at university, I always knew that there were similarities between the two fields. However, it often feels like these two departments are separated when it comes to the workplace. It wasn’t until I […]

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2024 Higher Education Resolutions

Posted on by Drew Crawford

2024 has arrived and with it a chance to reflect, project, and build resolutions for the year ahead. For higher education marketers, it’s an opportunity to review what tactics are resonating with students and improve on those which don’t. With this in mind, we’ve put together a few resolutions the higher education sector should adopt […]

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Predicting Higher Education Trends in 2024

Posted on by Drew Crawford
2024 Predictions

2023 is at an end, but the biggest trends in the HE sector have a way of lingering. Today we’re keeping one foot in the past as we predict the top factors affecting student recruitment in 2024. Better still, we’re providing tips on how to best navigate them. Here are our top topics: The Continued […]

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