Public relations and marketing have always been closely linked. As someone coming from a PR background, having studied both PR and marketing at university, I always knew that there were similarities between the two fields. However, it often feels like these two departments are separated when it comes to the workplace. It wasn’t until I […]
2024 has arrived and with it a chance to reflect, project, and build resolutions for the year ahead. For higher education marketers, it’s an opportunity to review what tactics are resonating with students and improve on those which don’t. With this in mind, we’ve put together a few resolutions the higher education sector should adopt […]
2023 is at an end, but the biggest trends in the HE sector have a way of lingering. Today we’re keeping one foot in the past as we predict the top factors affecting student recruitment in 2024. Better still, we’re providing tips on how to best navigate them. Here are our top topics: The Continued […]
How to measure engagement on organic social media channels? That’s simple. It’s just a combination of likes, comments, and shares right? The posts which don’t hit the average benchmark get tossed for themes which resonate. But what happens when your organic channel needs to address the needs of multiple audiences who have different needs? For […]
Read More… from Resolving Engagement Metrics for Multi-Audience Channels
Black Friday is the World Cup final of marketing. The day itself, and those surrounding it are a flurry of business activity and a masterclass in efficient marketing. While there’s nothing quite like it in the HE sector, apologies to students looking for flash-sale degrees, the phenomenon still offers plenty of lessons for education specialists. […]
Read More… from What Higher Education Marketers Can Learn From Black Friday
We’ve previously covered the importance of branding within the higher education sector, but investing in brand and standing out while doing it are two separate things. Luckily the Adgen team is here to help. Here are a few places to start when building a unique brand. Establish Brand Colours, Logo, and Fonts There’s only so […]
Read More… from Building a Unique Brand within Higher Education
They say a placement year is a great way to get a head start in your career and gain industry experience but how true it this? Well, incredibly true! The experience you gain is invaluable. As someone who has just completed a placement year between second and third year of university, I have experienced this […]
Higher education is enthralled with ChatGPT. As the hottest new tool, the AI text generator has captured the attention of every marketer in the world. Something to do our work for us? What a dream! From academics to CEOs, everyone wants to know how to use the tool to best. More importantly, as more AI […]
Every day there’s an increasing demand for engaging and authentic original content. Between Tiktok, Youtube, Instagram, and Snapchat, the pressure to be omnipresent on all platforms is palpable. Needless to say it’s a lot for content teams at Universities to stay on top of. With stretched resources and increasing popularity of video platforms, it’s no […]
UCAS is expanding their reach even further by featuring apprenticeship opportunities. It’s a plan strongly endorsed by the Secretary of State for Education, Gillian Keegan. From next year, visitors to ucas.com will be able to search and apply for apprenticeships as well as degrees and other HE qualifications. While UCAS has promoted degree apprenticeships for […]
Read More… from How the Expansion of UCAS Apprenticeships Will Affect UK HE
