Marketers are obsessed with metrics. Can you blame us? How else are we to measure the success of actions, prove our value and secure further budget? Metrics are an essential part of marketing and a huge aid to understand our audiences… if leveraged correctly. The problem is metrics often aren’t. Focusing on the wrong metrics […]
With a Labour Party win, a great many things are about to change in the UK. From healthcare service to energy reform, the party’s pledges are set to transform sectors neglected by the previous administration. While the Labour election manifesto was short on details specific to higher education, their propositions will no doubt influence it. […]
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As a particularly education-focused general election nears, it’s time to remind the public that University is about more than career outcomes. Years of conservative talking points, coupled with a rising cost of living have placed huge attention on the value of a university education. In case you’ve been under a rock the last two years, […]
Over the past couple decades, UK universities’ marketing approaches have moved on significantly. From the rather primitive efforts of churning out tens of thousands of bulky printed prospectuses to give away at HE fairs, we now see a much more professional approach. Prior to the ultra-competitive environment of higher tuition fees and the removal of […]
Public relations and marketing have always been closely linked. As someone coming from a PR background, having studied both PR and marketing at university, I always knew that there were similarities between the two fields. However, it often feels like these two departments are separated when it comes to the workplace. It wasn’t until I […]
2024 has arrived and with it a chance to reflect, project, and build resolutions for the year ahead. For higher education marketers, it’s an opportunity to review what tactics are resonating with students and improve on those which don’t. With this in mind, we’ve put together a few resolutions the higher education sector should adopt […]
2023 is at an end, but the biggest trends in the HE sector have a way of lingering. Today we’re keeping one foot in the past as we predict the top factors affecting student recruitment in 2024. Better still, we’re providing tips on how to best navigate them. Here are our top topics: The Continued […]
How to measure engagement on organic social media channels? That’s simple. It’s just a combination of likes, comments, and shares right? The posts which don’t hit the average benchmark get tossed for themes which resonate. But what happens when your organic channel needs to address the needs of multiple audiences who have different needs? For […]
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Black Friday is the World Cup final of marketing. The day itself, and those surrounding it are a flurry of business activity and a masterclass in efficient marketing. While there’s nothing quite like it in the HE sector, apologies to students looking for flash-sale degrees, the phenomenon still offers plenty of lessons for education specialists. […]
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We’ve previously covered the importance of branding within the higher education sector, but investing in brand and standing out while doing it are two separate things. Luckily the Adgen team is here to help. Here are a few places to start when building a unique brand. Establish Brand Colours, Logo, and Fonts There’s only so […]
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