The new year has arrived and with it, a chance to project what’s in store for HE Marketing in 2023. Our in-house HE experts have put together a few thoughts on what to expect in the coming year and how to best adapt. Before we jump into 2023, let’s recap the lessons we’ve learned from […]
How do higher education advertisers adapt for an ever-changing landscape? Last year, one of our clients asked me this very question, so I put together a presentation for their wider marketing and communications team. I framed the presentation around my own personal experience being at the coalface of a campaign – both from a client […]
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Harvard, Oxford, Columbia, Princeton; such established names, we can omit the word university and still catch the connecting thread. What these institutions have in common, aside from one word titles the like of Beyoncé, are world class identities. They have recognition that resonates far beyond any one program or faculty. In short, their brands are […]
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Clearing season is right around the corner with universities preparing for the 18th of August. To find out more about the clearing process and how can universities prepare for clearing, we spoke to our very own Julia Pankiewicz, a Senior Digital Manager here at Adgen. Julia has been working within the digital marketing sector for […]
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