Short-form content is becoming king across social media. It is making its way into all types of media we consume, creating an expectation for how we digest content. Why is it dominating the social media landscape? Let’s take a look. Why Short-form content? Many think short-form content is so popular because of the dwindling attention […]
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Recent years have seen an explosion of concern regarding online privacy. From impersonation to data theft there are plenty of arguments for stronger protections. Rarely though, do we hear about the downsides of increased privacy. It’s time we dig into some of the negatives of ad related opt outs, specifically through the lens of advertising. […]
As shocking as it may sound, social media is no longer new. The last 20 plus years have delivered an entire industry that fundamentally changed how we connect and interact with one another. We often hear about which platform is outperforming for each audience. We’re told how their usage ebbs and flows depending on the […]
They say a placement year is a great way to get a head start in your career and gain industry experience but how true it this? Well, incredibly true! The experience you gain is invaluable. As someone who has just completed a placement year between second and third year of university, I have experienced this […]
Personalisation is the new name of the game. From concert ticket sites to public transit apps, individualised ads are ubiquitous. More than a nice touch, they’re an essential component of a successful marketing strategy. Those that incorporate individual experiences are primed to reap the rewards, but running personalised content and doing so advantageously are two […]
Read More… from The Dos and Don’ts of Personalised Marketing
Marketing is hard. Sure we’re not saving lives, building homeless shelters or curing diseases. We’re not solving the world’s most immediate problems, but that doesn’t make marketing challenges any easier to tackle. I recently gave a talk to room full of business students seeking advice. Alongside their degrees, many of these students had a side […]
During the summer of 2022, BeReal became the hottest topic in the social media world. Adoption was high and daily usage numbers spiked over 315%. Although its popularity was undeniable, a lack of innovation and development over time has seen usage numbers decline. As the trend continues, it’s becoming more and more clear the demise […]
Measurement has always been a pain point for marketers, especially in our era of ever increasing privacy restrictions. Unfortunately for some, measurement challenges are about to get more complex. That’s because, as of May 2023, Google will start removing four previously available attribution models within Google Ads and Analytics. Which measurement options have made the […]
TikTok continues to be the app on everyone’s lips. Popularity of the social media giant remains high, especially amongst young audiences. But in this case not all press is positive. With government device bans in the US, EU, Canada, Australia, and the UK, all eyes are watching to see if outright national TikTok bans will […]
Dear marketers, I have some bad news. You can’t please everyone. No matter how proud you are of an idea, there’s always someone it won’t resonate with. As both producers and users of media we understand this to be true of the audience. Everyone’s got a critic right? So why do we expect total alignment […]
