2024 Higher Education Resolutions

2024 has arrived and with it a chance to reflect, project, and build resolutions for the year ahead. For higher education marketers, it’s an opportunity to review what tactics are resonating with students and improve on those which don’t. With this in mind, we’ve put together a few resolutions the higher education sector should adopt […]

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Predicting Higher Education Trends in 2024

2024 Predictions

2023 is at an end, but the biggest trends in the HE sector have a way of lingering. Today we’re keeping one foot in the past as we predict the top factors affecting student recruitment in 2024. Better still, we’re providing tips on how to best navigate them. Here are our top topics: The Continued […]

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What Higher Education Marketers Can Learn From Black Friday

Black Friday Shopping

Black Friday is the World Cup final of marketing. The day itself, and those surrounding it are a flurry of business activity and a masterclass in efficient marketing. While there’s nothing quite like it in the HE sector, apologies to students looking for flash-sale degrees, the phenomenon still offers plenty of lessons for education specialists. […]

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HE Marketing Outlook 2023

HE Marketing

The new year has arrived and with it, a chance to project what’s in store for HE Marketing in 2023. Our in-house HE experts have put together a few thoughts on what to expect in the coming year and how to best adapt. Before we jump into 2023, let’s recap the lessons we’ve learned from […]

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