The Labour government is in the midst of a massive post-16 qualifications review, putting the future of hundreds of courses in limbo. With an impending decision set to impact thousands of students and over 450 schools and colleges across the UK, there’s plenty of cause for concern. Today we’re catching up on why the government […]
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A few months ago LinkedIn made a seemingly small but impactful change to feed posts. It reduced the size of link previews to third-party sites. While this adjustment can be viewed as a simple product update, it carries significant implications on how members leverage the platform moving forward. It’s only the start of change for […]
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Clearing 2024 is upon us and though results day has yet to begin, we’re already getting a picture of what’s to come. From demographic changes to shifting student preferences, this Clearing has more than a few notable differences to track. Let’s go through the latest trends and what they mean for Clearing 2024. Less Students, […]
Marketers are obsessed with metrics. Can you blame us? How else are we to measure the success of actions, prove our value and secure further budget? Metrics are an essential part of marketing and a huge aid to understand our audiences… if leveraged correctly. The problem is metrics often aren’t. Focusing on the wrong metrics […]
With a Labour Party win, a great many things are about to change in the UK. From healthcare service to energy reform, the party’s pledges are set to transform sectors neglected by the previous administration. While the Labour election manifesto was short on details specific to higher education, their propositions will no doubt influence it. […]
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As a particularly education-focused general election nears, it’s time to remind the public that University is about more than career outcomes. Years of conservative talking points, coupled with a rising cost of living have placed huge attention on the value of a university education. In case you’ve been under a rock the last two years, […]
It’s Adgen, bigger and better then you’ve seen it before. We’re excited to announce that Adgen has completed a merge with Audience Collective’s existing higher education agency Unicom. The two specialist agencies have combined under the Adgen name, creating one superpowered brand specifically designed to support providers in the education sector. Our team of 30 strong will […]
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AI exploded onto the scene the last year, perforating every digital platform from search engines to cooking apps. We can write with AI, design with AI, analyse with AI and even converse with it. The technology is absolutely everywhere, but with great power, comes pretty odd consequences. Take social media. From Meta and Snapchat, YouTube […]
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Calls to action are essential components of effective marketing. From radio and tv messaging through to billboards and social media ads, there isn’t one part of a campaign they don’t touch. Given their prevalence and role in sales pipelines, getting them right can be the difference between a successful campaign and one which falters. What […]
Auctions play a critical role for advertisers to purchase inventory on social media. Millions of these split-second bidding wars occur online every single day, but as crucial as they are they remain a mystery for many buyers. Today we’re dispelling the fog around social media auctions. Here’s a rundown of what auctions are and why they’re […]
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