Marketers are obsessed with metrics. Can you blame us? How else are we to measure the success of actions, prove our value and secure further budget? Metrics are an essential part of marketing and a huge aid to understand our audiences… if leveraged correctly. The problem is metrics often aren’t. Focusing on the wrong metrics […]
With a Labour Party win, a great many things are about to change in the UK. From healthcare service to energy reform, the party’s pledges are set to transform sectors neglected by the previous administration. While the Labour election manifesto was short on details specific to higher education, their propositions will no doubt influence it. […]
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As a particularly education-focused general election nears, it’s time to remind the public that University is about more than career outcomes. Years of conservative talking points, coupled with a rising cost of living have placed huge attention on the value of a university education. In case you’ve been under a rock the last two years, […]
It’s Adgen, bigger and better then you’ve seen it before. We’re excited to announce that Adgen has completed a merge with Audience Collective’s existing higher education agency Unicom. The two specialist agencies have combined under the Adgen name, creating one superpowered brand specifically designed to support providers in the education sector. Our team of 30 strong will […]
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AI exploded onto the scene the last year, perforating every digital platform from search engines to cooking apps. We can write with AI, design with AI, analyse with AI and even converse with it. The technology is absolutely everywhere, but with great power, comes pretty odd consequences. Take social media. From Meta and Snapchat, YouTube […]
Read More… from Is AI Taking the Social Out of Social Media?
Calls to action are essential components of effective marketing. From radio and tv messaging through to billboards and social media ads, there isn’t one part of a campaign they don’t touch. Given their prevalence and role in sales pipelines, getting them right can be the difference between a successful campaign and one which falters. What […]
Auctions play a critical role for advertisers to purchase inventory on social media. Millions of these split-second bidding wars occur online every single day, but as crucial as they are they remain a mystery for many buyers. Today we’re dispelling the fog around social media auctions. Here’s a rundown of what auctions are and why they’re […]
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No is the best advice an agency can offer. It sounds counterintuitive. When the customer is always right, why would you ever want a paid service partner to push back? Surely you want an agency who takes briefs and runs with them. Not in my experience. People hire agencies for many reasons. They’re brought in […]
There are few marketing fails quite as spectacular as Willy’s Chocolate Experience recently held in Glasgow. Advertised as “a day of pure imagination and wonder,” the unlicensed event ended with children’s tears, demands for refunds, and calls to local police. Naturally it’s taken the internet by storm. Complete with AI fabrications, insufficient supplies, and a […]
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New beef between two marketing giants has rendered thousands of trending videos silent. After a breakdown in talks between TikTok and Universal Music Group, the music juggernaut pulled its entire catalogue from the platform. As a result, videos featuring the works of Adele, Harry Styles, SZA and more remain available on mute. It’s an odd […]
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