The Perceptions of Investors Versus Users on Snapchat

It’s fair to say that Snapchat’s had a few rough months, but headlines don’t ever tell the full story. Today we’re delving into the status of the platform and the differing perceptions of investors versus users on Snapchat. Recent Struggles Several subpar quarters resulted in a major downsizing across the organisation. Back in August Snap […]

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The Importance of Branding in Higher Education

Harvard, Oxford, Columbia, Princeton; such established names, we can omit the word university and still catch the connecting thread. What these institutions have in common, aside from one word titles the like of Beyoncé, are world class identities. They have recognition that resonates far beyond any one program or faculty. In short, their brands are […]

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Psychometric Testing: How can it Benefit Organisations?

How do you build a team? You’re likely used to evaluating candidates based on professional merits detailed on an application. These hard skills are the easiest to quantify, but soft skills are far more nuanced. How does one determine a candidate’s team compatibility within a team without witnessing their interactions firsthand? Enter Psychometric Testing. What […]

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The End of Standalone Gmail Campaigns

Google has announced that as of this week, they will no longer be serving standalone Gmail campaigns. Naturally this poses the question of why. To find out more about this change and its potential impact, we spoke with our very own tech guru and Digital Account Executive, Chris Gedge. Hi Chris, thanks for guiding us […]

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Is the Handshake Back?

Two plus years through the pandemic and it’s safe to say social interactions have shifted. Elbow taps became the default physical greetings, awkward waves dominated zoom calls, and don’t even mention longing hugs. Two meters apart never felt so close. But as safety precautions drop and the world opens up it’s time to re-evaluate our […]

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Welcome to Adgenuine- The Honest Truth

Hello reader and welcome to Adgenuine – The Honest Truth, the newest blog from the newly rebranded Adgen team. If you didn’t catch that, it’s new and we’re so proud to share it with you today.  This blog is a passion project, harnessing the best content from our team of sophisticated, tuned-in, and highly relatable […]

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