Recent years have seen an explosion of concern regarding online privacy. From impersonation to data theft there are plenty of arguments for stronger protections. Rarely though, do we hear about the downsides of increased privacy. It’s time we dig into some of the negatives of ad related opt outs, specifically through the lens of advertising. […]
As shocking as it may sound, social media is no longer new. The last 20 plus years have delivered an entire industry that fundamentally changed how we connect and interact with one another. We often hear about which platform is outperforming for each audience. We’re told how their usage ebbs and flows depending on the […]
We’ve previously covered the importance of branding within the higher education sector, but investing in brand and standing out while doing it are two separate things. Luckily the Adgen team is here to help. Here are a few places to start when building a unique brand. Establish Brand Colours, Logo, and Fonts There’s only so […]
Read More… from Building a Unique Brand within Higher Education
Personalisation is the new name of the game. From concert ticket sites to public transit apps, individualised ads are ubiquitous. More than a nice touch, they’re an essential component of a successful marketing strategy. Those that incorporate individual experiences are primed to reap the rewards, but running personalised content and doing so advantageously are two […]
Read More… from The Dos and Don’ts of Personalised Marketing
Higher education is enthralled with ChatGPT. As the hottest new tool, the AI text generator has captured the attention of every marketer in the world. Something to do our work for us? What a dream! From academics to CEOs, everyone wants to know how to use the tool to best. More importantly, as more AI […]
Marketing is hard. Sure we’re not saving lives, building homeless shelters or curing diseases. We’re not solving the world’s most immediate problems, but that doesn’t make marketing challenges any easier to tackle. I recently gave a talk to room full of business students seeking advice. Alongside their degrees, many of these students had a side […]
Every day there’s an increasing demand for engaging and authentic original content. Between Tiktok, Youtube, Instagram, and Snapchat, the pressure to be omnipresent on all platforms is palpable. Needless to say it’s a lot for content teams at Universities to stay on top of. With stretched resources and increasing popularity of video platforms, it’s no […]
Measurement has always been a pain point for marketers, especially in our era of ever increasing privacy restrictions. Unfortunately for some, measurement challenges are about to get more complex. That’s because, as of May 2023, Google will start removing four previously available attribution models within Google Ads and Analytics. Which measurement options have made the […]
TikTok continues to be the app on everyone’s lips. Popularity of the social media giant remains high, especially amongst young audiences. But in this case not all press is positive. With government device bans in the US, EU, Canada, Australia, and the UK, all eyes are watching to see if outright national TikTok bans will […]
Dear marketers, I have some bad news. You can’t please everyone. No matter how proud you are of an idea, there’s always someone it won’t resonate with. As both producers and users of media we understand this to be true of the audience. Everyone’s got a critic right? So why do we expect total alignment […]
