Audience Collective Merges Higher Education Specialist Agencies

It’s Adgen, bigger and better then you’ve seen it before.   We’re excited to announce that Adgen has completed a merge with Audience Collective’s existing higher education agency Unicom. The two specialist agencies have combined under the Adgen name, creating one superpowered brand specifically designed to support providers in the education sector.  Our team of 30 strong will […]

Read More… from Audience Collective Merges Higher Education Specialist Agencies

Is AI Taking the Social Out of Social Media?

AI exploded onto the scene the last year, perforating every digital platform from search engines to cooking apps. We can write with AI, design with AI, analyse with AI and even converse with it. The technology is absolutely everywhere, but with great power, comes pretty odd consequences. Take social media. From Meta and Snapchat, YouTube […]

Read More… from Is AI Taking the Social Out of Social Media?

Refining Calls to Action

Calls to action are essential components of effective marketing. From radio and tv messaging through to billboards and social media ads, there isn’t one part of a campaign they don’t touch. Given their prevalence and role in sales pipelines, getting them right can be the difference between a successful campaign and one which falters. What […]

Read More… from Refining Calls to Action

Demystifying Ad Auctions for Social Media Campaigns

Auctions play a critical role for advertisers to purchase inventory on social media. Millions of these split-second bidding wars occur online every single day, but as crucial as they are they remain a mystery for many buyers. Today we’re dispelling the fog around social media auctions. Here’s a rundown of what auctions are and why they’re […]

Read More… from Demystifying Ad Auctions for Social Media Campaigns

Marketing Lessons from the Failed Wonka Experience

There are few marketing fails quite as spectacular as Willy’s Chocolate Experience recently held in Glasgow. Advertised as “a day of pure imagination and wonder,” the unlicensed event ended with children’s tears, demands for refunds, and calls to local police. Naturally it’s taken the internet by storm. Complete with AI fabrications, insufficient supplies, and a […]

Read More… from Marketing Lessons from the Failed Wonka Experience

The Rift Between TikTok and Universal Music Group

New beef between two marketing giants has rendered thousands of trending videos silent. After a breakdown in talks between TikTok and Universal Music Group, the music juggernaut pulled its entire catalogue from the platform. As a result, videos featuring the works of Adele, Harry Styles, SZA and more remain available on mute. It’s an odd […]

Read More… from The Rift Between TikTok and Universal Music Group

TikTok’s Push for Long-form Content

TikTok is placing big bets on long-form content. The platform has thrived on short clips since its launch in 2016, however newly announced changes to its creator programme reveal a major shift in strategy. On December 16th, TikTok phased out the original Creator Fund initiative, replacing it with the new launched  “Creativity Program.” Despite its […]

Read More… from TikTok’s Push for Long-form Content

2024 Higher Education Resolutions

2024 has arrived and with it a chance to reflect, project, and build resolutions for the year ahead. For higher education marketers, it’s an opportunity to review what tactics are resonating with students and improve on those which don’t. With this in mind, we’ve put together a few resolutions the higher education sector should adopt […]

Read More… from 2024 Higher Education Resolutions

Predicting Higher Education Trends in 2024

2023 is at an end, but the biggest trends in the HE sector have a way of lingering. Today we’re keeping one foot in the past as we predict the top factors affecting student recruitment in 2024. Better still, we’re providing tips on how to best navigate them. Here are our top topics: The Continued […]

Read More… from Predicting Higher Education Trends in 2024