2024 has arrived and with it a chance to reflect, project, and build resolutions for the year ahead. For higher education marketers, it’s an opportunity to review what tactics are resonating with students and improve on those which don’t. With this in mind, we’ve put together a few resolutions the higher education sector should adopt […]
2023 is at an end, but the biggest trends in the HE sector have a way of lingering. Today we’re keeping one foot in the past as we predict the top factors affecting student recruitment in 2024. Better still, we’re providing tips on how to best navigate them. Here are our top topics: The Continued […]
We’ve previously covered the importance of branding within the higher education sector, but investing in brand and standing out while doing it are two separate things. Luckily the Adgen team is here to help. Here are a few places to start when building a unique brand. Establish Brand Colours, Logo, and Fonts There’s only so […]
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Higher education is enthralled with ChatGPT. As the hottest new tool, the AI text generator has captured the attention of every marketer in the world. Something to do our work for us? What a dream! From academics to CEOs, everyone wants to know how to use the tool to best. More importantly, as more AI […]
