Audience Collective Merges Higher Education Specialist Agencies

It’s Adgen, bigger and better then you’ve seen it before.  

We’re excited to announce that Adgen has completed a merge with Audience Collective’s existing higher education agency Unicom. The two specialist agencies have combined under the Adgen name, creating one superpowered brand specifically designed to support providers in the education sector. 

Our team of 30 strong will bring our joint experience together to continue helping clients connect with students through strategic and creative marketing campaigns. The agency will operate from two offices, both in Swansea and Leamington Spa. 

Tom Dyer, Managing Director of Adgen said, “The merger is an exciting opportunity for us to bring our combined experience together.  

“Our digital skillset including PPC, social, programmatic and lead generation in the sector has been strengthened, giving us more buying power and a better return on investment for clients.“ 

Adgen and Unicom merge
From left to right, Tom Dyer, Emma Price, Verity Brown, and Drew Crawford

Group MD at Audience Collective, Verity Brown said, “The strategic decision to merge the agencies forms part of Audience Collective’s mission to further bolster our delivery capabilities through highly specialist teams.   

“Both agencies bring something unique and valuable to the higher education sector yet have an aligned approach when it comes to client centricity.”  

Former Associate Director at Unicom and newly appointed Associate Director at Adgen, Emma Price added, “We’re looking forward to bringing new ways of working together to ensure we continue to deliver campaigns that break the mould and generate measurable results.”  

“We’re stronger together and will continue to provide the higher education sector with a highly specialist and strategic approach to media planning and buying.”