Divergent Brands
Win Market Share

The Brand Divergence Index (BDI) gives marketing leaders in the Education Sector the clarity they need to win market share.

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Clarity

BDI will tell you if you have low attractiveness, weak differentiation or both.

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Focus

BDI identifies the few areas most likely to move brand perception.

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Confidence

BDI provides an evidence-base for strategy, investment, and stakeholder decisions.

BDI shows you where your brand is distinctive, where it is attractive & where it risks becoming interchangeable in your competitor set.

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In a sector where 70% of organisations fall into the ‘default’ it has never been more important to understand your position and what that means for your brand, message and marketing priorities.

Doing things differently pays. 

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how it works

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