Since its launch in 2016, the popularity of TikTok remains on an upward trajectory. Originally led by early Gen Z adopters, it’s become part of the daily media loop we’re all familiar with. With word of pullbacks from Twitter, Meta, and other media giants, why is TikTok thriving? The downfall of other platforms have seen […]
Has TikTok Changed Social Media for Good?
Since its arrival in 2016, TikTok has persisted in disrupting the landscape of social media. The introduction of short form content can now be seen on platforms such as Instagram, Facebook and even YouTube. Whilst these platforms have introduced short form content to compete with the fast-growing TikTok, is this change something that users actually […]