During the summer of 2022, BeReal became the hottest topic in the social media world. Adoption was high and daily usage numbers spiked over 315%. Although its popularity was undeniable, a lack of innovation and development over time has seen usage numbers decline. As the trend continues, it’s becoming more and more clear the demise […]
Read More… from The Demise of BeReal
Have you heard about Meta’s continued work to age-appropriate their ad experience? New limitations have been put in place for those wanting to target under 18s on Facebook and Instagram. Marketers who seek to reach the teen demographic can now only target based on age and location. This isn’t the first time changes of this […]
Read More… from Meta Expands Age Targeting Restrictions
With the recent surge in popularity of AI powered creative, there is a lot to unpack. Although the concept has been around for many years now, advanced algorithms and improvements to computer power and storage have seen AI boom. With different types and formats of AI the possibilities appear endless. What are AI Powered Creatives? […]
Read More… from The Rise of AI Powered Creative
Since its launch in 2016, the popularity of TikTok remains on an upward trajectory. Originally led by early Gen Z adopters, it’s become part of the daily media loop we’re all familiar with. With word of pullbacks from Twitter, Meta, and other media giants, why is TikTok thriving? The downfall of other platforms have seen […]
Read More… from Why is TikTok Thriving?