The Demise of BeReal


During the summer of 2022, BeReal became the hottest topic in the social media world. Adoption was high and daily usage numbers spiked over 315%. Although its popularity was undeniable, a lack of innovation and development over time has seen usage numbers decline. As the trend continues, it’s becoming more and more clear the demise […]

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Why is TikTok Thriving?

Since its launch in 2016, the popularity of TikTok remains on an upward trajectory. Originally led by early Gen Z adopters, it’s become part of the daily media loop we’re all familiar with. With word of pullbacks from Twitter, Meta, and other media giants, why is TikTok thriving? The downfall of other platforms have seen […]

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