How to measure engagement on organic social media channels? That’s simple. It’s just a combination of likes, comments, and shares right? The posts which don’t hit the average benchmark get tossed for themes which resonate. But what happens when your organic channel needs to address the needs of multiple audiences who have different needs? For […]
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Higher education is enthralled with ChatGPT. As the hottest new tool, the AI text generator has captured the attention of every marketer in the world. Something to do our work for us? What a dream! From academics to CEOs, everyone wants to know how to use the tool to best. More importantly, as more AI […]
Marketing is hard. Sure we’re not saving lives, building homeless shelters or curing diseases. We’re not solving the world’s most immediate problems, but that doesn’t make marketing challenges any easier to tackle. I recently gave a talk to room full of business students seeking advice. Alongside their degrees, many of these students had a side […]
Dear marketers, I have some bad news. You can’t please everyone. No matter how proud you are of an idea, there’s always someone it won’t resonate with. As both producers and users of media we understand this to be true of the audience. Everyone’s got a critic right? So why do we expect total alignment […]
We hear a lot about silos in marketing. It’s one of those buzz terms that linger without being addressed. It’s surprising given how much they can impact all sorts of business, from commercial enterprises through to educational institutions. You’re probably struggling with two or three of them right now. Luckily for you, silos are the […]
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What is authenticity? You’d be hard pressed to find a conference, webinar, or article within the last year that fails to mention the term. It’s marketing’s latest buzzword. Cherished and hailed as the secret to success. The newest essential tool for any online aficionado. We’re told of its importance to Gen Z consumers. How brands […]
