Tag: highereducation

How PR Has Helped My Career in HE Marketing 

Posted on by Sarah Adamski
PR Principles in HE Marketing

Public relations and marketing have always been closely linked. As someone coming from a PR background, having studied both PR and marketing at university, I always knew that there were similarities between the two fields. However, it often feels like these two departments are separated when it comes to the workplace. It wasn’t until I […]

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Resolving Engagement Metrics for Multi-Audience Channels

Posted on by Drew Crawford

How to measure engagement on organic social media channels? That’s simple. It’s just a combination of likes, comments, and shares right? The posts which don’t hit the average benchmark get tossed for themes which resonate. But what happens when your organic channel needs to address the needs of multiple audiences who have different needs? For […]

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