Measurement has always been a pain point for marketers, especially in our era of ever increasing privacy restrictions. Unfortunately for some, measurement challenges are about to get more complex. That’s because, as of May 2023, Google will start removing four previously available attribution models within Google Ads and Analytics. Which measurement options have made the […]
TikTok continues to be the app on everyone’s lips. Popularity of the social media giant remains high, especially amongst young audiences. But in this case not all press is positive. With government device bans in the US, EU, Canada, Australia, and the UK, all eyes are watching to see if outright national TikTok bans will […]
Dear marketers, I have some bad news. You can’t please everyone. No matter how proud you are of an idea, there’s always someone it won’t resonate with. As both producers and users of media we understand this to be true of the audience. Everyone’s got a critic right? So why do we expect total alignment […]
We hear a lot about silos in marketing. It’s one of those buzz terms that linger without being addressed. It’s surprising given how much they can impact all sorts of business, from commercial enterprises through to educational institutions. You’re probably struggling with two or three of them right now. Luckily for you, silos are the […]
Read More… from How to Identify and Break Down Marketing Silos
The new year has arrived and with it, a chance to project what’s in store for HE Marketing in 2023. Our in-house HE experts have put together a few thoughts on what to expect in the coming year and how to best adapt. Before we jump into 2023, let’s recap the lessons we’ve learned from […]
What is authenticity? You’d be hard pressed to find a conference, webinar, or article within the last year that fails to mention the term. It’s marketing’s latest buzzword. Cherished and hailed as the secret to success. The newest essential tool for any online aficionado. We’re told of its importance to Gen Z consumers. How brands […]
So, what’s happening with Twitter? Elon Musk’s purchase of Twitter is hands down the biggest social media story of the year. The world’s richest man purchasing a waning social media giant; it would be the start of a modern day fairy tale if only there was less at stake. From debates on free speech to […]
It’s fair to say that Snapchat’s had a few rough months, but headlines don’t ever tell the full story. Today we’re delving into the status of the platform and the differing perceptions of investors versus users on Snapchat. Recent Struggles Several subpar quarters resulted in a major downsizing across the organisation. Back in August Snap […]
Read More… from The Perceptions of Investors Versus Users on Snapchat
Harvard, Oxford, Columbia, Princeton; such established names, we can omit the word university and still catch the connecting thread. What these institutions have in common, aside from one word titles the like of Beyoncé, are world class identities. They have recognition that resonates far beyond any one program or faculty. In short, their brands are […]
Read More… from The Importance of Branding in Higher Education
Ever share content to your socials and wonder why it didn’t gain more traction? Perhaps you didn’t pick the right audience strategy or posted at a poor time of day. Both are plausible, but perhaps even more significant is that your ad never made it into your target’s feed in the first place. If you’ve […]
