Marketing Archives

Why Educational Institutions Should Rethink Performance Max Campaigns

Posted on October 3, 2024 (October 3, 2024) by Akhil Ramesh

Performance Max (PMax) is a Google Ads campaign type designed to automate ad distribution across all of Google’s properties, including YouTube, Display, Search, and Gmail. Leveraging artificial intelligence, PMax aims to optimise performance by reaching broad audiences with minimal manual intervention. While advantageous for small businesses with limited resources, educational institutions often need a more […]

Why LinkedIn Is Shrinking Organic and Third-Party Content Previews

Posted on August 20, 2024 (August 20, 2024) by Drew Crawford

A few months ago LinkedIn made a seemingly small but impactful change to feed posts. It reduced the size of link previews to third-party sites. While this adjustment can be viewed as a simple product update, it carries significant implications on how members leverage the platform moving forward. It’s only the start of change for […]

Audience Collective Merges Higher Education Specialist Agencies

Posted on June 19, 2024 (June 19, 2024) by Drew Crawford

It’s Adgen, bigger and better then you’ve seen it before. We’re excited to announce that Adgen has completed a merge with Audience Collective’s existing higher education agency Unicom. The two specialist agencies have combined under the Adgen name, creating one superpowered brand specifically designed to support providers in the education sector. Our team of 30 strong will […]

Refining Calls to Action

Posted on May 29, 2024 (May 29, 2024) by Drew Crawford

Calls to action are essential components of effective marketing. From radio and tv messaging through to billboards and social media ads, there isn’t one part of a campaign they don’t touch. Given their prevalence and role in sales pipelines, getting them right can be the difference between a successful campaign and one which falters. What […]

Work With An Agency That Says No

Posted on March 19, 2024 (April 2, 2024) by Drew Crawford

No is the best advice an agency can offer. It sounds counterintuitive. When the customer is always right, why would you ever want a paid service partner to push back? Surely you want an agency who takes briefs and runs with them. Not in my experience. People hire agencies for many reasons. They’re brought in […]

Marketing Lessons from the Failed Wonka Experience

Posted on March 4, 2024 (March 5, 2024) by Drew Crawford

There are few marketing fails quite as spectacular as Willy’s Chocolate Experience recently held in Glasgow. Advertised as “a day of pure imagination and wonder,” the unlicensed event ended with children’s tears, demands for refunds, and calls to local police. Naturally it’s taken the internet by storm. Complete with AI fabrications, insufficient supplies, and a […]

How Account Size Impacts Engagement Rate

Posted on February 6, 2024 (February 7, 2024) by Sarah Adamski

A larger following generally means a reduced engagement rate for social media accounts. As counterintuitive as this may seem, there are a few reasons why this outcome is frequently seen. Follower incentive, diverse audience needs, and success repetition are the main reasons we are going to explore in more detail. What is an Engagement Rate? […]

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