Free access has been a hallmark of social media platforms since their inception. From Myspace to the early days of Facebook and Twitter, these platforms amassed huge growth because of low bars of entry. One just requires a functioning email address to create personalised accounts. However with recent announcements of ad-free tier subscriptions from X, […]
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Writing for SEO is a unique experience. Unlike the formality of essays or the casual flow of magazine articles, SEO writing is fragmented and robotic. It requires an entirely different skillset to navigate the rules of search engines. Even the most talented writers in the world can struggle to translate their prose into SEO compliancy. […]
Innovation is the number one ask of today’s clients. Without doubt, this term is mentioned on every single brief, tender, and quarterly plan that crosses our desks. Everyone claims they want it, but actual innovation, something truly groundbreaking, is supposed to be a rarity. It often comes with caveats that clients are not always prepared […]
Recent years have seen an explosion of concern regarding online privacy. From impersonation to data theft there are plenty of arguments for stronger protections. Rarely though, do we hear about the downsides of increased privacy. It’s time we dig into some of the negatives of ad related opt outs, specifically through the lens of advertising. […]
As shocking as it may sound, social media is no longer new. The last 20 plus years have delivered an entire industry that fundamentally changed how we connect and interact with one another. We often hear about which platform is outperforming for each audience. We’re told how their usage ebbs and flows depending on the […]
We’ve previously covered the importance of branding within the higher education sector, but investing in brand and standing out while doing it are two separate things. Luckily the Adgen team is here to help. Here are a few places to start when building a unique brand. Establish Brand Colours, Logo, and Fonts There’s only so […]
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Personalisation is the new name of the game. From concert ticket sites to public transit apps, individualised ads are ubiquitous. More than a nice touch, they’re an essential component of a successful marketing strategy. Those that incorporate individual experiences are primed to reap the rewards, but running personalised content and doing so advantageously are two […]
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Higher education is enthralled with ChatGPT. As the hottest new tool, the AI text generator has captured the attention of every marketer in the world. Something to do our work for us? What a dream! From academics to CEOs, everyone wants to know how to use the tool to best. More importantly, as more AI […]
Marketing is hard. Sure we’re not saving lives, building homeless shelters or curing diseases. We’re not solving the world’s most immediate problems, but that doesn’t make marketing challenges any easier to tackle. I recently gave a talk to room full of business students seeking advice. Alongside their degrees, many of these students had a side […]
Every day there’s an increasing demand for engaging and authentic original content. Between Tiktok, Youtube, Instagram, and Snapchat, the pressure to be omnipresent on all platforms is palpable. Needless to say it’s a lot for content teams at Universities to stay on top of. With stretched resources and increasing popularity of video platforms, it’s no […]
