Since its arrival in 2016, TikTok has persisted in disrupting the landscape of social media. The introduction of short form content can now be seen on platforms such as Instagram, Facebook and even YouTube. Whilst these platforms have introduced short form content to compete with the fast-growing TikTok, is this change something that users actually […]
Ever share content to your socials and wonder why it didn’t gain more traction? Perhaps you didn’t pick the right audience strategy or posted at a poor time of day. Both are plausible, but perhaps even more significant is that your ad never made it into your target’s feed in the first place. If you’ve […]
How do you build a team? You’re likely used to evaluating candidates based on professional merits detailed on an application. These hard skills are the easiest to quantify, but soft skills are far more nuanced. How does one determine a candidate’s team compatibility within a team without witnessing their interactions firsthand? Enter Psychometric Testing. What […]
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SEO is an evolving practice and each year the parameters on how to rank highly on Google become more refined. For those familiar with SEO, there are a number of essential components that have remained consistent over the last decade. Hyperlinks are one of these key components, a practice that has remained paramount to producing […]
Is it time we re-thought generational age profiling? As a digital marketing, planning, and buying agency operating broadly within education and youth marketing, we are probably complicit in a well-established trend in segmentation which, when you really think about it, makes very little sense. ‘Gen Z’ is the focus of myriad articles and blogs, and […]
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