Personalisation is the new name of the game. From concert ticket sites to public transit apps, individualised ads are ubiquitous. More than a nice touch, they’re an essential component of a successful marketing strategy. Those that incorporate individual experiences are primed to reap the rewards, but running personalised content and doing so advantageously are two […]
Read More… from The Dos and Don’ts of Personalised Marketing
Marketing is hard. Sure we’re not saving lives, building homeless shelters or curing diseases. We’re not solving the world’s most immediate problems, but that doesn’t make marketing challenges any easier to tackle. I recently gave a talk to room full of business students seeking advice. Alongside their degrees, many of these students had a side […]
During the summer of 2022, BeReal became the hottest topic in the social media world. Adoption was high and daily usage numbers spiked over 315%. Although its popularity was undeniable, a lack of innovation and development over time has seen usage numbers decline. As the trend continues, it’s becoming more and more clear the demise […]
Measurement has always been a pain point for marketers, especially in our era of ever increasing privacy restrictions. Unfortunately for some, measurement challenges are about to get more complex. That’s because, as of May 2023, Google will start removing four previously available attribution models within Google Ads and Analytics. Which measurement options have made the […]
TikTok continues to be the app on everyone’s lips. Popularity of the social media giant remains high, especially amongst young audiences. But in this case not all press is positive. With government device bans in the US, EU, Canada, Australia, and the UK, all eyes are watching to see if outright national TikTok bans will […]
Dear marketers, I have some bad news. You can’t please everyone. No matter how proud you are of an idea, there’s always someone it won’t resonate with. As both producers and users of media we understand this to be true of the audience. Everyone’s got a critic right? So why do we expect total alignment […]
Have you heard about Meta’s continued work to age-appropriate their ad experience? New limitations have been put in place for those wanting to target under 18s on Facebook and Instagram. Marketers who seek to reach the teen demographic can now only target based on age and location. This isn’t the first time changes of this […]
We hear a lot about silos in marketing. It’s one of those buzz terms that linger without being addressed. It’s surprising given how much they can impact all sorts of business, from commercial enterprises through to educational institutions. You’re probably struggling with two or three of them right now. Luckily for you, silos are the […]
Read More… from How to Identify and Break Down Marketing Silos
With the recent surge in popularity of AI powered creative, there is a lot to unpack. Although the concept has been around for many years now, advanced algorithms and improvements to computer power and storage have seen AI boom. With different types and formats of AI the possibilities appear endless. What are AI Powered Creatives? […]
What is authenticity? You’d be hard pressed to find a conference, webinar, or article within the last year that fails to mention the term. It’s marketing’s latest buzzword. Cherished and hailed as the secret to success. The newest essential tool for any online aficionado. We’re told of its importance to Gen Z consumers. How brands […]
