A few months ago LinkedIn made a seemingly small but impactful change to feed posts. It reduced the size of link previews to third-party sites. While this adjustment can be viewed as a simple product update, it carries significant implications on how members leverage the platform moving forward. It’s only the start of change for […]
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Marketers are obsessed with metrics. Can you blame us? How else are we to measure the success of actions, prove our value and secure further budget? Metrics are an essential part of marketing and a huge aid to understand our audiences… if leveraged correctly. The problem is metrics often aren’t. Focusing on the wrong metrics […]
Public relations and marketing have always been closely linked. As someone coming from a PR background, having studied both PR and marketing at university, I always knew that there were similarities between the two fields. However, it often feels like these two departments are separated when it comes to the workplace. It wasn’t until I […]
No is the best advice an agency can offer. It sounds counterintuitive. When the customer is always right, why would you ever want a paid service partner to push back? Surely you want an agency who takes briefs and runs with them. Not in my experience. People hire agencies for many reasons. They’re brought in […]
There are few marketing fails quite as spectacular as Willy’s Chocolate Experience recently held in Glasgow. Advertised as “a day of pure imagination and wonder,” the unlicensed event ended with children’s tears, demands for refunds, and calls to local police. Naturally it’s taken the internet by storm. Complete with AI fabrications, insufficient supplies, and a […]
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New beef between two marketing giants has rendered thousands of trending videos silent. After a breakdown in talks between TikTok and Universal Music Group, the music juggernaut pulled its entire catalogue from the platform. As a result, videos featuring the works of Adele, Harry Styles, SZA and more remain available on mute. It’s an odd […]
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How to measure engagement on organic social media channels? That’s simple. It’s just a combination of likes, comments, and shares right? The posts which don’t hit the average benchmark get tossed for themes which resonate. But what happens when your organic channel needs to address the needs of multiple audiences who have different needs? For […]
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Higher education is enthralled with ChatGPT. As the hottest new tool, the AI text generator has captured the attention of every marketer in the world. Something to do our work for us? What a dream! From academics to CEOs, everyone wants to know how to use the tool to best. More importantly, as more AI […]
Marketing is hard. Sure we’re not saving lives, building homeless shelters or curing diseases. We’re not solving the world’s most immediate problems, but that doesn’t make marketing challenges any easier to tackle. I recently gave a talk to room full of business students seeking advice. Alongside their degrees, many of these students had a side […]
Dear marketers, I have some bad news. You can’t please everyone. No matter how proud you are of an idea, there’s always someone it won’t resonate with. As both producers and users of media we understand this to be true of the audience. Everyone’s got a critic right? So why do we expect total alignment […]
