Finally, we have a tool that provides a deep dive into audience reach on LinkedIn campaigns. Better still, it can flag any potential issues early on, rather than relying on topline data such as CTR and CPM to inform our decisions. It’s LinkedIn’s new Audience Penetration tool. Now, assuming you’ve got this far, I’ll take that […]
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A few months ago LinkedIn made a seemingly small but impactful change to feed posts. It reduced the size of link previews to third-party sites. While this adjustment can be viewed as a simple product update, it carries significant implications on how members leverage the platform moving forward. It’s only the start of change for […]
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