As a particularly education-focused general election nears, it’s time to remind the public that University is about more than career outcomes. Years of conservative talking points, coupled with a rising cost of living have placed huge attention on the value of a university education. In case you’ve been under a rock the last two years, […]
Public relations and marketing have always been closely linked. As someone coming from a PR background, having studied both PR and marketing at university, I always knew that there were similarities between the two fields. However, it often feels like these two departments are separated when it comes to the workplace. It wasn’t until I […]
How to measure engagement on organic social media channels? That’s simple. It’s just a combination of likes, comments, and shares right? The posts which don’t hit the average benchmark get tossed for themes which resonate. But what happens when your organic channel needs to address the needs of multiple audiences who have different needs? For […]
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