Last week the Labour government announced a rise in undergraduate tuition fees in England for the first time since 2017. With an estimated 40% of English universities facing a budget deficit this year, the decision should have been a surefire hit. However, the news hasn’t been met with the jubilance one would expect from a […]
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Performance Max (PMax) is a Google Ads campaign type designed to automate ad distribution across all of Google’s properties, including YouTube, Display, Search, and Gmail. Leveraging artificial intelligence, PMax aims to optimise performance by reaching broad audiences with minimal manual intervention. While advantageous for small businesses with limited resources, educational institutions often need a more […]
Read More… from Why Educational Institutions Should Rethink Performance Max Campaigns
Last month I was one of the lucky ones that beat the Ticketmaster queue and attend the Taylor Swift Eras Tour in London. Yes, I’m a major Swiftie and after three hours of screaming to each song, I reflected on the immense career of Taylor. Then on Monday morning, sat back at my desk, I […]
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