TikTok is placing big bets on long-form content. The platform has thrived on short clips since its launch in 2016, however newly announced changes to its creator programme reveal a major shift in strategy. On December 16th, TikTok phased out the original Creator Fund initiative, replacing it with the new launched “Creativity Program.” Despite its […]
Black Friday is the World Cup final of marketing. The day itself, and those surrounding it are a flurry of business activity and a masterclass in efficient marketing. While there’s nothing quite like it in the HE sector, apologies to students looking for flash-sale degrees, the phenomenon still offers plenty of lessons for education specialists. […]
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Free access has been a hallmark of social media platforms since their inception. From Myspace to the early days of Facebook and Twitter, these platforms amassed huge growth because of low bars of entry. One just requires a functioning email address to create personalised accounts. However with recent announcements of ad-free tier subscriptions from X, […]
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Writing for SEO is a unique experience. Unlike the formality of essays or the casual flow of magazine articles, SEO writing is fragmented and robotic. It requires an entirely different skillset to navigate the rules of search engines. Even the most talented writers in the world can struggle to translate their prose into SEO compliancy. […]
Innovation is the number one ask of today’s clients. Without doubt, this term is mentioned on every single brief, tender, and quarterly plan that crosses our desks. Everyone claims they want it, but actual innovation, something truly groundbreaking, is supposed to be a rarity. It often comes with caveats that clients are not always prepared […]
Short-form content is becoming king across social media. It is making its way into all types of media we consume, creating an expectation for how we digest content. Why is it dominating the social media landscape? Let’s take a look. Why Short-form content? Many think short-form content is so popular because of the dwindling attention […]
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Recent years have seen an explosion of concern regarding online privacy. From impersonation to data theft there are plenty of arguments for stronger protections. Rarely though, do we hear about the downsides of increased privacy. It’s time we dig into some of the negatives of ad related opt outs, specifically through the lens of advertising. […]
As shocking as it may sound, social media is no longer new. The last 20 plus years have delivered an entire industry that fundamentally changed how we connect and interact with one another. We often hear about which platform is outperforming for each audience. We’re told how their usage ebbs and flows depending on the […]
They say a placement year is a great way to get a head start in your career and gain industry experience but how true it this? Well, incredibly true! The experience you gain is invaluable. As someone who has just completed a placement year between second and third year of university, I have experienced this […]
Personalisation is the new name of the game. From concert ticket sites to public transit apps, individualised ads are ubiquitous. More than a nice touch, they’re an essential component of a successful marketing strategy. Those that incorporate individual experiences are primed to reap the rewards, but running personalised content and doing so advantageously are two […]
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