How to measure engagement on organic social media channels? That’s simple. It’s just a combination of likes, comments, and shares right? The posts which don’t hit the average benchmark get tossed for themes which resonate. But what happens when your organic channel needs to address the needs of multiple audiences who have different needs? For […]
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Black Friday is the World Cup final of marketing. The day itself, and those surrounding it are a flurry of business activity and a masterclass in efficient marketing. While there’s nothing quite like it in the HE sector, apologies to students looking for flash-sale degrees, the phenomenon still offers plenty of lessons for education specialists. […]
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We’ve previously covered the importance of branding within the higher education sector, but investing in brand and standing out while doing it are two separate things. Luckily the Adgen team is here to help. Here are a few places to start when building a unique brand. Establish Brand Colours, Logo, and Fonts There’s only so […]
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They say a placement year is a great way to get a head start in your career and gain industry experience but how true it this? Well, incredibly true! The experience you gain is invaluable. As someone who has just completed a placement year between second and third year of university, I have experienced this […]
Higher education is enthralled with ChatGPT. As the hottest new tool, the AI text generator has captured the attention of every marketer in the world. Something to do our work for us? What a dream! From academics to CEOs, everyone wants to know how to use the tool to best. More importantly, as more AI […]
Every day there’s an increasing demand for engaging and authentic original content. Between Tiktok, Youtube, Instagram, and Snapchat, the pressure to be omnipresent on all platforms is palpable. Needless to say it’s a lot for content teams at Universities to stay on top of. With stretched resources and increasing popularity of video platforms, it’s no […]
UCAS is expanding their reach even further by featuring apprenticeship opportunities. It’s a plan strongly endorsed by the Secretary of State for Education, Gillian Keegan. From next year, visitors to ucas.com will be able to search and apply for apprenticeships as well as degrees and other HE qualifications. While UCAS has promoted degree apprenticeships for […]
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The new year has arrived and with it, a chance to project what’s in store for HE Marketing in 2023. Our in-house HE experts have put together a few thoughts on what to expect in the coming year and how to best adapt. Before we jump into 2023, let’s recap the lessons we’ve learned from […]
How do higher education advertisers adapt for an ever-changing landscape? Last year, one of our clients asked me this very question, so I put together a presentation for their wider marketing and communications team. I framed the presentation around my own personal experience being at the coalface of a campaign – both from a client […]
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Harvard, Oxford, Columbia, Princeton; such established names, we can omit the word university and still catch the connecting thread. What these institutions have in common, aside from one word titles the like of Beyoncé, are world class identities. They have recognition that resonates far beyond any one program or faculty. In short, their brands are […]
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