How Higher Education Advertisers Can Adapt to an Ever-Changing Landscape

How do higher education advertisers adapt for an ever-changing landscape? Last year, one of our clients asked me this very question, so I put together a presentation for their wider marketing and communications team. I framed the presentation around my own personal experience being at the coalface of a campaign – both from a client […]

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Is It Time We Re-thought Generational Age Profiling?

Is it time we re-thought generational age profiling? As a digital marketing, planning, and buying agency operating broadly within education and youth marketing, we are probably complicit in a well-established trend in segmentation which, when you really think about it, makes very little sense. ‘Gen Z’ is the focus of myriad articles and blogs, and […]

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