How the Expansion of UCAS Apprenticeships Will Affect UK HE

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UCAS is expanding their reach even further by featuring apprenticeship opportunities. It’s a plan strongly endorsed by the Secretary of State for Education, Gillian Keegan. From next year, visitors to ucas.com will be able to search and apply for apprenticeships as well as degrees and other HE qualifications.  While UCAS has promoted degree apprenticeships for […]

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How Higher Education Advertisers Can Adapt to an Ever-Changing Landscape

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How do higher education advertisers adapt for an ever-changing landscape? Last year, one of our clients asked me this very question, so I put together a presentation for their wider marketing and communications team. I framed the presentation around my own personal experience being at the coalface of a campaign – both from a client […]

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Is It Time We Re-thought Generational Age Profiling?

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Is it time we re-thought generational age profiling? As a digital marketing, planning, and buying agency operating broadly within education and youth marketing, we are probably complicit in a well-established trend in segmentation which, when you really think about it, makes very little sense. ‘Gen Z’ is the focus of myriad articles and blogs, and […]

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