Over the past couple decades, UK universities’ marketing approaches have moved on significantly. From the rather primitive efforts of churning out tens of thousands of bulky printed prospectuses to give away at HE fairs, we now see a much more professional approach. Prior to the ultra-competitive environment of higher tuition fees and the removal of […]
UCAS is expanding their reach even further by featuring apprenticeship opportunities. It’s a plan strongly endorsed by the Secretary of State for Education, Gillian Keegan. From next year, visitors to ucas.com will be able to search and apply for apprenticeships as well as degrees and other HE qualifications. While UCAS has promoted degree apprenticeships for […]
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How do higher education advertisers adapt for an ever-changing landscape? Last year, one of our clients asked me this very question, so I put together a presentation for their wider marketing and communications team. I framed the presentation around my own personal experience being at the coalface of a campaign – both from a client […]
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Is it time we re-thought generational age profiling? As a digital marketing, planning, and buying agency operating broadly within education and youth marketing, we are probably complicit in a well-established trend in segmentation which, when you really think about it, makes very little sense. ‘Gen Z’ is the focus of myriad articles and blogs, and […]
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