Psychometric Testing: How can it Benefit Organisations?

How do you build a team? You’re likely used to evaluating candidates based on professional merits detailed on an application. These hard skills are the easiest to quantify, but soft skills are far more nuanced. How does one determine a candidate’s team compatibility within a team without witnessing their interactions firsthand? Enter Psychometric Testing. What […]

Read More… from Psychometric Testing: How can it Benefit Organisations?

The End of Standalone Gmail Campaigns

Google has announced that as of this week, they will no longer be serving standalone Gmail campaigns. Naturally this poses the question of why. To find out more about this change and its potential impact, we spoke with our very own tech guru and Digital Account Executive, Chris Gedge. Hi Chris, thanks for guiding us […]

Read More… from The End of Standalone Gmail Campaigns

Is the Handshake Back?

Two plus years through the pandemic and it’s safe to say social interactions have shifted. Elbow taps became the default physical greetings, awkward waves dominated zoom calls, and don’t even mention longing hugs. Two meters apart never felt so close. But as safety precautions drop and the world opens up it’s time to re-evaluate our […]

Read More… from Is the Handshake Back?

Welcome to Adgenuine- The Honest Truth

Hello reader and welcome to Adgenuine – The Honest Truth, the newest blog from the newly rebranded Adgen team. If you didn’t catch that, it’s new and we’re so proud to share it with you today.  This blog is a passion project, harnessing the best content from our team of sophisticated, tuned-in, and highly relatable […]

Read More… from Welcome to Adgenuine- The Honest Truth