Since its arrival in 2016, TikTok has persisted in disrupting the landscape of social media. The introduction of short form content can now be seen on platforms such as Instagram, Facebook and even YouTube. Whilst these platforms have introduced short form content to compete with the fast-growing TikTok, is this change something that users actually […]
Clearing season is right around the corner with universities preparing for the 18th of August. To find out more about the clearing process and how can universities prepare for clearing, we spoke to our very own Julia Pankiewicz, a Senior Digital Manager here at Adgen. Julia has been working within the digital marketing sector for […]
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SEO is an evolving practice and each year the parameters on how to rank highly on Google become more refined. For those familiar with SEO, there are a number of essential components that have remained consistent over the last decade. Hyperlinks are one of these key components, a practice that has remained paramount to producing […]
