Initially Adgen were tasked with creating and delivering the British Council’s Councillor Handbook to be delivered for the USA and Canadian market. In order to deliver the 2,000 handbooks to the specifications of the British Council we had to work hand in hand with our designers, our print partners and our shipping partners. Deadlines were tight, so amends had to be at a minimum, the pressure was on to get it right first time, so that’s what we tried to do.
In addition to designing the handbook from scratch we also had to ensure all copy complied with market terminology and ensure seamless delivery to the USA and Canada of the 2,000 handbooks as well as delivering digital versions as well.
This is now the third year Adgen have worked with the British Council to deliver these crucial handbooks. On the back of this successful work the British Council have asked Adgen to design and deliver additional event collateral to the USA. These items consist of various banners of different sizes; posters; tablecloths; folders; pens; stickers and Thank you cards.
In order to quote the best costs, we used our network of specialist printers and organised the most cost-efficient way of getting the items shipped to the correct British Council offices across the USA.
We created all required marketing collateral and delivered on time across multiple Canadian and the American addresses.
The newly created marketing collateral was greatly received by counsellors across the market and delivered a succinct message of why they should be promoting UK education providers.