4×4 Tyres had been running Google AdWords Campaigns for years and recently were starting to question their existing ad agency as to why monthly marketing spend wasn’t delivering the results they would expect.
4×4 Tyres’ Google Shopping agency recommended getting Adgen to take a look at their Google AdWords activity and see if we could help improve results.
Review and Recommend
Over a 5-day period Adgen looked at all the Google AdWords activity for 4×4 Tyres including the performance of thousands of keywords. We looked at seasonal trends, organic and direct traffic. It became clear that the client’s existing agency were bidding and paying for keywords that were just not getting any business for the client.
Our recommendations were to massively reduce the number and type of keywords and to essentially rebuild the Google AdWords campaign from scratch. Following these recommendations, 4×4 Tyres asked us to officially work with them to put our recommended plan in action.
Following a 6 month initial campaign, we saw incredible results such as:
– Revenue per month up by + 73%
– Direct calls to the sales team up by +788%
– Cost per sale down by – 44%
– Enquiries to conversion increased by + 80%