Category: Uncategorized

Understanding the Drivers of Short-form Content

Posted on by Annabelle Carter

Short-form content is becoming king across social media. It is making its way into all types of media we consume, creating an expectation for how we digest content. Why is it dominating the social media landscape? Let’s take a look. Why Short-form content? Many think short-form content is so popular because of the dwindling attention […]

Read More… from Understanding the Drivers of Short-form Content

Why Ad Opt Outs Are Bad For Everyone

Posted on by Drew Crawford
Ad Privacy

Recent years have seen an explosion of concern regarding online privacy. From impersonation to data theft there are plenty of arguments for stronger protections. Rarely though, do we hear about the downsides of increased privacy. It’s time we dig into some of the negatives of ad related opt outs, specifically through the lens of advertising. […]

Read More… from Why Ad Opt Outs Are Bad For Everyone