About Us

Tom’s career spans 20+ years working across classified/display ad sales, early careers and higher education publishing and events, international study events and school tours, and agency media planning and buying.

Joining the agency over 10 years ago to work on The Student World events business (owned by Adgen), Tom helped build up and then sell this company, before moving agency side to work directly with Adgen clients. He was then promoted to the role of Commercial Director to oversee all business development and bid writing for the agency, before finally being promoted to Managing Director in 2021.

Tom is passionate about the advertising sector and delivering a great service to Adgen clients and prides himself on creating a working atmosphere within the agency that is creative, supportive, and fun for his staff.

Meet Emma, our dynamic Associate Director with a passion for education marketing.

Emma plays a pivotal role in guiding our education marketing initiatives, bringing energy and insight to our team.

In winter, you’ll find Emma snowboarding down the slopes, and in summer, she’s off camping in her van, exploring the great outdoors.

Fun Fact: Emma has visited 26 countries (and counting).

Graham is a CIM and Google certified marketeer with 14 years’ experience across marketing and ecommerce with a particular focus on performance marketing and paid media.

Responsible for developing and leading the in-house digital team, Graham provides the top-level strategy and direction for the team that will deliver the online campaign activity for our clients.

Graham is a digital enthusiast with a focus on results and a passion for using data and analytics to support clients.

Georgia joined Adgen in May 2022 as our Junior Account Director before a promotion up to Account Director.

Previous to Adgen she has worked in higher education marketing for close to ten years, starting as a customer-focused account manager where she gained extensive experience in creating campaigns for HE institutions, both in the UK and internationally. More recently she has spent three and a half years at a large Midlands-based university where she worked on UG, PG, Home and International campaigns developing and implementing multi-channel marketing strategies from initial concept through to delivery and performance tracking.

Say hello to Josh, our strategy guru with a knack for digital brilliance.

Josh crafts strategies that make our clients shine, blending creativity with smart thinking.

When he’s not strategising, you’ll find Josh with his dog Toby walking along the local beach.

Fun Fact: Josh runs a half-marathon in a different country every year!

Alyssa is an Account Director who joined the team in early 2023.

Prior to Adgen, she spent over 15 years working in project and account management at agencies in London and Sydney, followed by several years freelancing as both stylist and photographer.

She has delivered marketing campaigns for major international brands across sectors including food and wine, fashion and fragrance, sport, telecoms and automotive. Alyssa now brings all of her knowledge to our account team: preparing, planning and executing campaigns across digital and traditional media platforms.

Meet Sarah, our meticulous Account Director with a knack for spotting opportunities for clients to shine.

Sarah oversees reputable organisations in the Education Sector, ensuring everything runs smoothly and seizing new opportunities for growth.

An organised multi-tasker, Sarah loves spending time with her little boy, Laurie.

Fun Fact: Sarah speaks three languages!

Amelie joined Adgen in the summer of 2023 as a Junior Account Director following 6 years working in the experiential marketing sphere, before rising into an Account Director role in 2024.

Previously she was responsible for the end-to-end management of exciting brand activations both nationwide and, on occasion, overseas. She loves to work closely with clients, curating campaigns that leave lasting impact, resonate with audiences and deliver great results.

Acting as a true extension of their team, she is trusted by clients as a safe pair of hands to manage campaigns, always taking time to truly understand their challenges and needs.

Drew became a member of the Adgen team in Feb 2022 as our Senior Strategy & Insight Manager. He joins us from Canada where he spent the last 10 years working in various media fields ranging from journalism and creative content creation to media buying.

Drew has a wide range of experience working with world class brands including Staples, Schwarzkopf, and Under Armour. While retail has been his bread and butter for the last several years, his past work in branding, design, and client services are an invaluable resource for the team. He applies this knowledge to all of Adgen’s offerings, providing high level strategic and planning support to all of our clients.