About Us

Emma brings over 25 years experience of working in advertising, with the majority of that spent working with the education sector. With a background in media planning and strategic campaign design, Emma was part of Adgen in the early days, creating an agency with core values of transparency, innovation and client-centricity.

Most recently working within the HE sector at a Russell Group University, Emma has returned to Adgen to lead our strategic direction and oversee excellent service delivery.

Emma has worked in education marketing the last 6 years, first as a digital strategist before taking up the role of the most senior account manager within the Adgen team.

Her extensive background in both customer relations and writing is a huge benefit to our clients and our own account team who continue to learn from her experience.

Emma heads up the operations of our Swansea office, ensuring smooth day-to-day operations. She is critical in providing consistent collaboration and communication across our teams in both locations and that regardless of location, our client’s needs are met.

Graham is a CIM and Google certified marketeer with 15 years’ experience across marketing and ecommerce, with a particular focus on performance marketing and paid media.

Responsible for developing and leading the in-house digital team, Graham provides the top-level strategy and direction for the team that deliver online campaign activity for our clients.

Georgia brings with her nearly ten years of experience working directly in the Higher Education sector. Her extensive experience of creating campaigns for HE institutions, both in the UK and internationally, brings brilliant insight to our undergraduate and postgraduate campaigns, developing and implementing multi-channel marketing strategies from initial concepts through to delivery and performance tracking.

As Account Director, Georgia is a streetwise marketer and tough negotiator who ensures campaigns are on brief, on budget and on point!

Alyssa joined the Adgen team as an Account Director, bringing with her over 15 years experience of working in project and account management at agencies in London and Sydney. With experience as both freelance stylist and photographer, combined with her marketing skills, Alyssa has delivered campaigns for major international brands across sectors including food and wine, fashion and fragrance, sport, telecoms and automotive.

Alyssa now brings all of her knowledge to our account team: preparing, planning and executing campaigns across digital and traditional media platforms.

Meet Sarah, our meticulous Account Director with a knack for spotting opportunities for clients to shine.

Sarah joined the team in 2020, bringing with her over six years of account and project management skills learned at big name advertising agencies in the UK. Sarah oversees a variety of large scale marketing campaigns, ensuring everything runs smoothly and seizing new opportunities for growth.

With six years working in the experiential marketing sphere, Amelie brings her organisation and creative marketing skills to Adgen as an Account Director.

She was previously responsible for the end-to-end management of exciting brand activations both nationwide and, on occasion, overseas. She loves to work closely with clients, curating campaigns that leave lasting impact, resonate with audiences and deliver great results.

Acting as a true extension of your team, Amelie is a safe pair of hands to manage campaigns, always taking time to truly understand your challenges and goals.