About Us
We’re passionate about helping schools, colleges, and universities connect with the right audiences through exciting, bespoke, and highly targeted media solutions.

At Adgen, we understand education’s critical role in driving our society forward.
Our People


With almost 20 years’ experience in the media landscape, Verity brings a passion for uniting cross-discipline teams to deliver strategy-first work that drives real impact. Their experience spans global powerhouses like P&G, through to high-growth challengers such as Ovo Energy, and now Higher Education institutions.
At the heart of her approach is a drive to help higher education institutions connect with the right audiences through exciting, bespoke and highly targeted media solutions. Known for her authentic, honest and energetic leadership style, Verity is committed to building collaborative cultures where talented specialists thrive.
Now at the helm of Adgen, she’s focused on nurturing our values of integrity, creativity and results-driven excellence; leading the agency into its next exciting chapter.


Emma has worked in education marketing the last 6 years, first as a digital strategist before taking up the role of the most senior account manager within the Adgen team.
Her extensive background in both customer relations and writing is a huge benefit to our clients and our own account team who continue to learn from her experience.
Emma heads up the operations of our Swansea office, ensuring smooth day-to-day operations. She is critical in providing consistent collaboration and communication across our teams in both locations and that regardless of location, our client’s needs are met.


Joe has over 18 years’ experience, with his career spanning leadership of multi-channel campaigns from major commercial brands to delivering key campaign planning and strategy for Higher Education institutions. Joe is experienced in shaping long-term brand positioning for clients as well as delivering strong value media partnerships and commercial agreements.
Joe leads the client services team at Adgen, mentoring teams to deliver best in class work for our partners. He collaborates with clients, colleagues, and agency partners to ensure that campaigns resonate with audiences and deliver meaningful business results for our clients.