What we did
Over a 5-day period Adgen looked at all the Google AdWords activity for 4×4 Tyres including the performance of thousands of keywords. We looked at seasonal trends, organic and direct traffic. It became clear that the client’s existing agency were bidding and paying for keywords that were just not getting any business for the client. Our recommendations were to massively reduce the number and type of keywords and to essentially rebuild the Google AdWords campaign from scratch.
4×4 Tyres subsequently hired Adgen to do the rebuild and to implement and deliver the new Google AdWords campaign.
In just 6 months the results have been pretty amazing:
Revenue per month – Up 73%
Direct calls – Up 788%
Cost per sale – Down 44%
Enquiries to conversion – Up 80%