Head of Digital

Head of Digital

Full-time (37.5 hours per week)
Flexible home/office working
25 days holidays (plus public holidays & Christmas week).  Additional 5 days holiday as part of company loyalty scheme.
Company pension scheme, bonus scheme, mentor scheme

If you’re an enthusiastic and highly experienced digital marketing professional looking to take your career to the next level, then you could be the perfect addition to our friendly team here at Adgen.
In return for your valuable skills and commitment, you’ll enjoy flexible home/office working, an excellent holiday entitlement and company pension/bonus/mentor scheme and more.
Our 20 strong team of marketing strategists, campaign delivery staff and digital specialists deliver integrated marketing services to clients who are predominantly from within the education and
youth marketing sectors – a unique focus that has helped us differentiate ourselves from our competitors within the industry. As pay-per-click marketing continues to play a central role in almost all
our client campaigns, we’re now looking to bolster our digital team.
Taking overall responsibility for our growing digital team, you will lead in developing our in-house digital/PPC department. Working directly with the Managing Director you’ll help define our future
digital strategy for product and service development.
About you: 
You’ll be a senior level digital enthusiast who not only knows what is already available but can spot opportunities ahead of the curve and find new ways to leverage digital, social and search
channels. You’ll be conversant with all the main PPC channels, have had experience in display and programmatic buying, and come armed with ideas to develop creative and robust online
media strategies.
We’ll be looking for evidence of working in an agency environment where you will have led similar projects and be able to demonstrate both attention to detail and wider, strategic thinking. With a focus on results, you will have a passion for data and analytics, but maintain your ability to develop innovative approaches. You will need to be a great communicator, confident in
presentations and keen to develop you own skills as well as those of the team.
This is a great opportunity to lead a team, implement a strategic approach and mould a career in a growing agency.
In summary, we’re looking for someone with:
– 5+ years relevant experience working across a combination of PPC & paid social media
– experience of line managing a team
– active team player who is comfortable with multi-tasking and working towards deadlines
– client-focused marketing professional with excellent commercial awareness & strong project management skills
– excellent communication & presentation skills as you’ll be contributing to new business pitches as well as presenting to the wider business
– a highly analytical mind and a strong attention to detail, with a passion for data and analytics
– marketing or digital degree – desirable but not essential

In this role, you’ll:
Represent Adgen at relevant conferences and exhibitions
– Managing the digital team
– Creating a coherent digital vision for the agency, leading, shaping and directing delivery to enhance agency performance and growth
– Implementing up to date best practice across the agency in the digital team and with client activity
– Leverage digital channels like Google, Facebook, Twitter, LinkedIn, Snapchat Ads and others to hit client targets and objectives
– Set up of conversion tracking and implementation of best practice (through Google Tag Manager and Google Analytics)
– Use of attribution modelling, and promotion of this with clients to achieve the best results possible
-Tweaking, improving and refining processes over time to raise efficiency and quality of work within the agency
– Working directly with clients and managing relationships directly
– Championing digital innovation within and outside the agency
– Involvement in sales pitches and tenders
– Training of internal staff and clients
– Responsibility for the implementation and management of a cutting-edge, real-time reporting system
– Active management and involvement of recruitment into the digital team
– Ensuring compliance and best practice related to data processing and security, training and educating staff internally
– Writing Google Ads scripts and other automations to drive results and growth
– Use of SEO, CRO, tracking, JavaScript knowledge and more to deliver unique insights and strategies above and beyond PPC campaign
– Writing information security policies, data processing agreements and other documents as the lead of the Data Security Team
– Promoting new digital developments internally and externally
–  Oversight of all digital activity and campaigns
– Represent Adgen at relevant conferences and exhibitions
– Any other technical/digital duties
– Any additional duties as requested
This position will be a pivotal role in the ongoing development of the agencies accounts in terms of delivering results-based campaign strategies for Adgen clients. So, if you’re passionate about the digital marketing sector and are interested in joining a growing Midlands-based team, we’d love to hear from you.
Closing date: 1st October

To apply, email your CV to


How to apply

To apply, please send your CV and a covering letter explaining why you are suitable for the role to

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Closing date

1st October 2021