Digital Account Executive

Your day-to-day duties will involve: 

Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience

Producing and running effective running of PPC and social media campaigns

Proof reading advertisement content before release

Production of campaign results documents

Analysing effectiveness of activity
URL Creation

Keeping up-to-date on new innovative media platforms, best practice within digital advertising, industry research, and trends

Contribution to new business pitches
Attendance at client meetings

Maintaining detailed records, accurate use of Concept our internal job bagging system, accurately following processes and procedures

Client budget management

The ideal person will ideally have a marketing or digital degree with a minimum of 12 months experience in a client facing environment. They will have both experience and a great understanding of PPC and web strategy, producing digital schedules, management of both client and internal relationships as well as a good knowledge of digital technology.  Someone who can ‘own’ and manage the project, the project planning and ideally also has experience of search engine marketing, email marketing, social media and results tracking technology. The successful candidate will be working alongside a growing digital team who provide support to our Account Directors. You must be able to autonomously prioritise and own the day-to-day management of projects, driving the clients’ businesses forward by developing strong relationships with suppliers and clients. This position will be a pivotal role in the ongoing development of the agencies accounts in terms of delivering results based campaign strategies.

Skillset

Google AdWords certified

Knowledge of Google Analytics

Experience running lead and/or revenue focused PPC campaigns in Google AdWords

Experience running lead and/or revenue focused social media campaigns in Facebook, LinkedIn, and Twitter

Intermediate to advanced Excel skills

Good writing and presentation skills

Ability to visualise data and explain account performance to a non-technical audience

Additional beneficial knowledge:

Knowledge of programmatic / RTB display buying

Knowledge of Tableau

Knowledge of bid management software – Marin, SearchForce, etc.

Knowledge of social media management platforms – HootSuite, SproutSocial, etc.

Experience in cost per lead advertising

Knowledge of the education sector

In return for your expertise and commitment to the role, Adgen offer bespoke development training, enabling you to further enhance your professional skills.

Please note that all applicants must have some experience of working within a media or marketing environment and, ideally, 2-3 years’ experience in this field.