Digital Account Executive
News
Digital Account Executive
Digital Account Executive
Permanent, Full Time
£18,000 – £22,000 (dependent on experience)
Leamington Spa, Warwickshire
Adgen is a successful media planning and buying agency located in the beautiful Warwickshire spa town of Leamington. We have an established group of clients in both the education and commercial sectors, and as our portfolio continues to grow, we’re now seeking an experienced Digital Account Exec to join our friendly team of media specialists.
We’re looking for a client-focused digital professional who is ideally Google Ads Certified with good commercial awareness and strong project management skills. You’ll also need to be an active team player who is comfortable with multi-tasking and working towards deadlines.
Your day-to-day duties will involve:
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
Producing and running effective running of PPC and social media campaigns
Proof reading advertisement content before release
Production of campaign results documents
Analysing effectiveness of activity
URL Creation
Keeping up-to-date on new innovative media platforms, best practice within digital advertising, industry research, and trends
Contribution to new business pitches
Attendance at client meetings
Maintaining detailed records, accurate use of Concept our internal job bagging system, accurately following processes and procedures
Client budget management
The ideal person will ideally have a marketing or digital degree with a minimum of 12 months experience in a client facing environment. They will have both experience and a great understanding of PPC and web strategy, producing digital schedules, management of both client and internal relationships as well as a good knowledge of digital technology. Someone who can ‘own’ and manage the project, the project planning and ideally also has experience of search engine marketing, email marketing, social media and results tracking technology. The successful candidate will be working alongside a growing digital team who provide support to our Account Directors. You must be able to autonomously prioritise and own the day-to-day management of projects, driving the clients’ businesses forward by developing strong relationships with suppliers and clients. This position will be a pivotal role in the ongoing development of the agencies accounts in terms of delivering results based campaign strategies.
Skillset
Google AdWords certified
Knowledge of Google Analytics
Experience running lead and/or revenue focused PPC campaigns in Google AdWords
Experience running lead and/or revenue focused social media campaigns in Facebook, LinkedIn, and Twitter
Intermediate to advanced Excel skills
Good writing and presentation skills
Ability to visualise data and explain account performance to a non-technical audience
Additional beneficial knowledge:
Knowledge of programmatic / RTB display buying
Knowledge of Tableau
Knowledge of bid management software – Marin, SearchForce, etc.
Knowledge of social media management platforms – HootSuite, SproutSocial, etc.
Experience in cost per lead advertising
Knowledge of the education sector
In return for your expertise and commitment to the role, Adgen offer bespoke development training, enabling you to further enhance your professional skills.
Please note that all applicants must have some experience of working within a media or marketing environment and, ideally, 2-3 years’ experience in this field.
How to apply
To apply, please send your CV and a covering letter explaining why you are suitable for the role to emma.bowen@adgenuk.com.
Closing date
30th September 2019
Closed – Digital Account Manager
News
Closed – Digital Account Manager
Digital Account Manager
Permanent, full time
£20,000 – £25,000 (dependent on experience)
Leamington Spa, Warwickshire
Adgen is a successful media planning and buying agency located in the beautiful Warwickshire spa town of Leamington. We have an established group of clients in both the education and commercial sectors, and as our portfolio continues to grow, we’re now seeking an experienced Account Manager to join our friendly team of media specialists.
We’re looking for a client-focused marketing professional with good commercial awareness and strong project management skills. You’ll also need to be an active team player who is comfortable with multi-tasking and working towards deadlines.
Your day-to-day duties will involve:
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
Production and effective running of PPC and social media campaigns
Proof reading advertisement content before release
Production of campaign results documents
Analysing effectiveness of activity
URL Creation
Keeping up-to-date on new innovative media platforms, best practice within digital advertising, industry research, and trends
Contribution to new business pitches
Attendance at client meetings
Maintaining detailed records, accurate use of Concept our internal job bagging system, accurately following processes and procedures
Client budget management
Ideally, you’ll have a marketing or digital degree with a minimum of 3 years’ experience in a client-facing environment. In addition, you’ll have extensive experience and a great understanding of PPC and web strategy, producing digital schedules, management of both client and internal relationships as well as a good knowledge of digital technology. We’re looking for someone who can ‘own’ and manage the project, the project planning and ideally has experience of search engine marketing, email marketing, social media and results tracking technology.
If successful, you’ll be working alongside a growing digital team who provide support to our Account Directors. You must be able to autonomously prioritise and own the day-to-day management of projects, driving the clients’ businesses forward by developing strong relationships with both suppliers and clients. This position will be a pivotal role in the ongoing development of the agencies accounts in terms of delivering results-based campaign strategies.
Skillset
Google AdWords certified
In-depth knowledge of Google Analytics
Experience running lead and/or revenue focused PPC campaigns in Google AdWords
Experience running lead and/or revenue focused social media campaigns in Facebook, LinkedIn, and Twitter
Intermediate to advanced Excel skills
Good writing and presentation skills
Ability to visualise data and explain account performance to a non-technical audience
Additional beneficial knowledge:
Knowledge of programmatic / RTB display buying
Knowledge of Tableau
Knowledge of bid management software – Marin, SearchForce, etc.
Knowledge of social media management platforms – HootSuite, SproutSocial, etc.
Experience in cost per lead advertising
Knowledge of the education sector
In return for your expertise and commitment to the role, Adgen offer bespoke development training, enabling you to further enhance your professional skills.
Please note that all applicants must have some experience of working within a media or marketing environment and, ideally, 2-3 years’ experience in this field.
How to apply
To apply, please send your CV and a covering letter explaining why you are suitable for the role to emma.bowen@adgenuk.com.
Closing date
30th September 2019
WBS Foundation Student
News
WBS Foundation Student
A few weeks in the life of our marketing intern, Mante Owusu.
In May 2019, Adgen supported Warwick Business School (WBS) by providing a work placement for a three-week period to one of their foundation year student, Mante Owusu. We provided Mante with a structured placement within the new business division of Adgen, where she was able to work on new briefs, attend networking events and work on proposals for new clients (which sometimes even included media negotiation). At the end of the 3 week placement, we asked Mante to take us through her time at Adgen….
2019 has been an interesting year so far, for many reasons but mostly because this year was the beginning of my University journey. Before University I was working a 9-5 job that I really enjoyed, with people who in 4 years I had seen get married, have children and spent most of my time with. Leaving my old job, honestly felt the same as leaving home; it was the end of an era and I was stepping into the unknown.
I would have to go through that awkward ‘getting to know people’ stage again, where the small talk and uncomfortable smiles were inevitable. I would also be living alone, something that I was actually quite looking forward to. Well, that was before I arrived at my accommodation, which was and continues to be disappointing. Anyway, during my first year at University I have had some really good experiences, met some great people and learned a ton about myself and my degree.
The experience I would like to focus on is my time in my 3-week placement at Adgen. Adgen is a media buying and planning agency that specialises in education. When I first arrived, I was met with loads of smiling faces, which instantly put me at ease. The atmosphere in the office was vibrant, busy and cheerful. For the first few days, I got to do a bit of research focusing on the social media platforms for local marketing agencies. This was to work towards improving Adgen’s own social media and make it a more efficient marketing tool. I got on with this and found out some interesting information and got a perception of how different companies within one industry, brand themselves. I also got to have a look at a tender and sit in on some meetings and conference calls.
While I didn’t understand most of what was going on, it was a really good insight into how business is done. I was also very surprised to hear that University’s and other educational institutions used marketing agencies at all. I had always assumed that because Universities are the place to get degrees and degrees are a necessity for many professions, universities will always have a never-ending flow of students every year. I had never considered that Universities operate like businesses in the sense that they have a market and a demographic that they want to reach. In this context students were potential customers, universities were the ‘brands’ and Adgen was the bridge that brought the customers to their client.
Aside from this, I got the opportunity to sit in some media meetings, where different companies were essentially selling their marketing tools to Adgen to then pass on to their clients. This was by far my favourite part of the placement as I got to learn a lot and see some really interesting presentations. The one that stood out the most was from a company that specialized in different kinds of mobile marketing. It was so fascinating to see the things my phone knew about me; where I’ve been, live, what I like and a wealth of other information. It was useful to finally see and understand why it felt like my phone was listening to me because adverts on social media and online often matched the items I liked, or I was looking for.
It has been great getting a peek into the world of media, marketing, and business. Adgen is a great company with people who seem to genuinely care about what they do and delivering the best possible service to their clients. They do this in a transparent, innovative and practical way. I have been pleasantly surprised being here and everyone genuinely made me feel at ease. I will miss hearing the buzz of conversations about Game of Thrones, football, and jokes from Tom, as the day goes by.
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CLOSED: Account Manager Role
News
CLOSED: Account Manager Role
Marketing Account Manager
Permanent, full time
£18,000 – £25,000 (dependent on experience)
Adgen is a successful media planning and buying agency located in the beautiful Warwickshire spa town of Leamington. We have an established group of clients in both the education and commercial sectors, and as our portfolio continues to grow, we’re now seeking an experienced Account Manager to join our friendly team of media specialists.
We’re looking for a client-focused marketing professional with good commercial awareness and strong project management skills. You’ll also need to be an active team player who is comfortable with multi-tasking and working towards deadlines.
Your day-to-day duties will involve attending client meetings, delivering media strategy advice, managing advertising campaigns and monitoring results – whilst all the time keeping up-to-date with the latest marketing trends.
In addition, you’ll be assisting the Business Development Team by providing support on the preparation of tenders and attendance at presentations.
In return for your expertise and commitment to the role, Adgen offer bespoke development training, enabling you to further enhance your professional skills.
Please note that all applicants must have some experience of working within a media or marketing environment and, ideally, 2-3 years’ experience in this field.
How to apply
In order for your application to be considered please send your CV and covering letter to emma.bowen@adgenuk.com.
Closing date
22nd March 2019